Cultural Identity and Globalization in the Dynamics of Brand Management

Name: Cultural Identity and Globalization in the Dynamics of Brand Management
Brand: Igi Global Scientific Publishing
SKU: 9798337381626
Price: 24152.0 INR
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by Bruno Barbosa Sousa , Luzia Arantes

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ISBN13: 9798337381626
Binding: Hardcover
Subject: N/A
Publisher: Igi Global Scientific Publishing
Publisher Imprint: Igi Global Scientific Publishing
Publication Date: April 10, 2026
Pages: 400
Original Price: GBP 190.0
Language: English
Edition: N/A
Item Weight: 1125 grams
BISAC Subject(s): Marketing / General

About The Author

Arantes, Luzia: - Luzia Arantes (lamorim@ua.pt) as a PhD in Applied Psychology from the University of Minho, Portugal, in addition, she is doing a PhD in Marketing and Strategy at the same institution. She is currently a researcher at Ekonomikas un Kulturas Augstskola (Serbia) and a lecturer at Polytechnic University of Cávado and Ave and at University of Aveiro, Portugal. She has published book chapters in IGI Global on marketing, tourism, consumer behaviour, sustainability and artificial intelligence. He has published in the Journal of International Journal of Marketing, Corporate Social Responsibility and Environmental Management, Journal of Cultural Heritage Management and Sustainable Development, Journal of International Consumer Marketing, Sustainability and the European Journal of Applied Business Management. She has received several awards, including the Best Paper Award in Sustainable Marketing & Digital Perspectives and the Best Paper Award in Consumer Behaviour.

Sousa, Bruno Barbosa: - Bruno Barbosa de Sousa is a distinguished academic with a Ph.D. in Marketing and Strategy. He graduated in Business Management in 2006 and has since held various academic positions. Currently, he serves as a Professor Coordenador at the Polytechnic University of Cávado and Ave (IPCA), Portugal and has previously lectured at the University of Minho (Portugal). Bruno Sousa is a researcher at the Applied Management Research Unit (UNIAG) and the Center for Research, Development and Innovation in Tourism (CiTUR), both in Portugal. Bruno Sousa's research focuses on diverse areas including marketing and strategy, sustainable development, tourism behavior, organizational performance and niche marketing. He has authored several books and numerous book chapters, along with contributing to prestigious journals such as Current Issues in Tourism; EuroMed Journal of Business; Annals of Leisure Research; Journal of Cultural Heritage Management and Sustainable Development; Tourism Management Perspectives; Wine Economics and Policy; Journal of Hospitality and Tourism Insights; Journal of Tourism, Heritage & Services Marketing; Journal of Organizational Change Management, among others. https

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