Extremmarketing: Anwendung sowie Chancen und Risiken einer neuen Kommunikationsform

Name: Extremmarketing: Anwendung sowie Chancen und Risiken einer neuen Kommunikationsform
Brand: Diplomica Verlag
SKU: 9783959345408
Price: 4883.0 INR
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by Katharina Kindler

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ISBN13: 9783959345408
Binding: Paperback
Subject: N/A
Publisher: Diplomica Verlag
Publisher Imprint: Diplomica Verlag
Publication Date: April 16, 2015
Pages: 130
Original Price: GBP 43.99
Language: German
Edition: N/A
Item Weight: 164 grams
BISAC Subject(s): Marketing / General

About The Book

Die Marketingwelt, insbesondere aber die Marketingkommunikation, sieht sich ständigem Wandel unterworfen. Das steigende Marken- und Produktangebot und die zunehmende Werbedichte haben zur Folge, im Kampf um die Gunst der Konsumenten beständig neue Marketingdisziplinen zu kreieren. Ein noch sehr junges Phänomen dieses Feldes ist das Extremmarketing. Im Zentrum dieser Auseinandersetzung stehen die Beschreibung, Einordnung und Analyse dieses Marketing- bzw. Kommunikationsansatzes, der von Seiten der Wissenschaft bislang nur geringfügig beachtet wurde. Zunächst erfolgt die Untersuchung der wesentlichen Problemfelder der Marketingkommunikation. Diese bildet den Ausgangspunkt zur Charakterisierung der Grundlagen des Extremmaretings und dessen Relevanz innerhalb des Kommunikationsprozesses. Im Anschluss hieran werden mit Hilfe von Praxisbeispielen die theoretisch erarbeiteten Inhalte veranschaulicht und zentrale Fragestellungen der praktischen Anwendung sowie deren Chancen und Risiken diskutiert.

About The Author

Katharina Kindler, Bachelor of Science, wurde 1990 in Bruchsal geboren. Ihr Studium der Betriebswirtschaftslehre mit dem Schwerpunkt Marketing an der Hochschule Pforzheim schloss die Autorin im Jahre 2014 mit dem akademischen Grad "Bachelor of Science" erfolgreich ab. Die Zusatzqualifikation zur PR-Referentin ergänzte ihre akademische Ausbildung und vertiefte ihr Wissen im Bereich der Marketingkommunikation. Bereits während des Studiums sammelte die Autorin umfassende praktische Erfahrungen im Bereich des Marketings.

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