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Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

by Jay Conrad Levinson
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Current price ₹1,208.00
Original price ₹1,517.00
Original price ₹1,517.00
Original price ₹1,517.00
(-20%)
₹1,208.00
Current price ₹1,208.00

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Book cover type: Paperback
  • ISBN13: 9780618785919
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Houghton Mifflin
  • Publisher Imprint: Houghton Mifflin
  • Publication Date:
  • Pages: 368
  • Original Price: GBP 11.99
  • Language: English
  • Edition: N/A
  • Item Weight: 454 grams
  • BISAC Subject(s): Marketing / General

NATIONAL BESTSELLER

The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.

Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible--and the book every small-business owner should have on his or her shelf.

Levinson, Jay Conrad: -

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

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