Kinder und Konsum in der Marktwirtschaft

Name: Kinder und Konsum in der Marktwirtschaft
Brand: Grin Verlag
SKU: 9783640773039
Price: 2253.0 INR
Availability: InStock

by Sabine Meisel

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ISBN13: 9783640773039
Binding: Paperback
Subject: N/A
Publisher: Grin Verlag
Publisher Imprint: Grin Verlag
Publication Date: December 11, 2010
Pages: 20
Original Price: USD 26.9
Language: German
Edition: N/A
Item Weight: 41 grams
BISAC Subject(s): Marketing / General

About The Book

Studienarbeit aus dem Jahr 2004 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Katholische Hochschule Freiburg, ehem. Katholische Fachhochschule Freiburg im Breisgau, Sprache: Deutsch, Abstract: Wir leben in einer "sozialen" Marktwirtschaft: " Der Zwang zum Shopping ist vor allem moralischer Natur. Sich der Gesellschaft gegenüber verantwortungsbewusst zu verhalten, bedeutet heute für das Individuum, soviel wie nur möglich zu kaufen - unabhängig davon, ob es das will oder nicht." in Shopping 55/2002 Ein wirklich provokanter Satz. In unserer Gesellschaft ist deshalb das Synonym von Glück: Geld und das von Sein: Haben. Der historisch neue Hedonismus, besonders der sich ausbreitenden sozial mobilen Mittelschichten steht genau im Zentrum der Leistungsanforderungen dieser Gesellschaft Vor ein paar Tagen wurde trotz kleinerer Widerstände der neuen Bundesländer das Gesetz zur Zusammenlegung von Arbeitslosenhilfe und Sozialhilfe SGB II, die Grundsicherung für Arbeitslose, beschlossen. Die abwehrende Haltung der neuen Bundesländer wurde nur mit der sinkenden Kaufkraft begründet! Genau darum geht es in Marktwirtschaften.

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