Krisenkommunikation als Spezialfach der PR

Name: Krisenkommunikation als Spezialfach der PR
Brand: Grin Verlag
SKU: 9783640877799
Price: 2255.0 INR
Availability: InStock

by Kerstin Schaaf

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ISBN13: 9783640877799
Binding: Paperback
Subject: N/A
Publisher: Grin Verlag
Publisher Imprint: Grin Verlag
Publication Date: March 28, 2011
Pages: 24
Original Price: USD 26.9
Language: German
Edition: N/A
Item Weight: 46 grams
BISAC Subject(s): Marketing / General

About The Book

Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, FOM Hochschule f�r Oekonomie & Management gemeinn�tzige GmbH, D�sseldorf fr�her Fachhochschule, Veranstaltung: Corporate Communication, Sprache: Deutsch, Abstract: Synonyme f�r Krise sind: Gefahr, kritische Situation, Not, Tiefstand, Misere oder auch Ungl�ck. Ger�t ein Unternehmen in eine Krise, so zieht es die Aufmerksamkeit der �ffentlichkeit, insbesondere der Medien, auf sich und steht unter Zugzwang. Fehlentscheidungen sind die Folge. Unprofessionelle �ffentlichkeitsarbeit (PR) kann das Image eines Unternehmens nachhaltig gef�hrden und sogar seine Existenz bedrohen. Umso wichtiger ist es, dass Unternehmen durch vertrauensvolle und glaubw�rdige Kommunikation langfristig und kontinuierlich mit den wichtigen Anspruchsgruppen in Verbindung stehen. So kann Kommunikation bereits Krisen vorbeugen bzw. helfen eine Krise bestm�glich zu bew�ltigen.

About The Author

Kerstin Schaaf, B.A., studierte berufsbegleitend Business Administration mit Fokus auf Human Resources und Marketing. 2012 erwarb sie ihren Abschluss an der Hochschule für Oekonomie & Management Essen (FOM). Nach mehrjähriger Tätigkeit in der Personaladministration, ist sie heute als Personalreferentin einer internationalen Großkanzlei für die Personalbetreuung und -bindung sowie für Projektarbeiten zu aktuellen Fragestellungen im Personalwesen verantwortlich.

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