LinkedIn ist kein Zufall - Die Architektur nachhaltiger Marktposition im Mittelstand

Name: LinkedIn ist kein Zufall - Die Architektur nachhaltiger Marktposition im Mittelstand
Brand: Dr. Raphael Nagel (LL.M.)
SKU: 9783912703047
Price: 1191.0 INR
Availability: InStock

by Marcus Köhnlein , Raphael Nagel (LL M. ).

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ISBN13: 9783912703047
Binding: Paperback
Subject: N/A
Publisher: Dr. Raphael Nagel (LL.M.)
Publisher Imprint: Dr. Raphael Nagel (LL.M.)
Publication Date: March 30, 2026
Pages: 102
Original Price: GBP 12.99
Language: German
Edition: N/A
Item Weight: 146 grams
BISAC Subject(s): Marketing / General

About The Book

"LinkedIn ist kein Zufall - Die Architektur nachhaltiger Marktposition im Mittelstand" zeigt, warum fachlich starke Unternehmen im deutschsprachigen Mittelstand im digitalen Rauschen unsichtbar zu werden drohen - und wie sie das systematisch verhindern k�nnen. Statt eines klassischen Marketing-Ratgebers erz�hlt das Buch einen Dialog zwischen einem Gesch�ftsf�hrer, seiner strategischen Sparringspartnerin und einem Architekten f�r Marktposition. In ihren Gespr�chen verhandeln sie Fragen wie: Was kostet Unsichtbarkeit wirklich? Warum reicht gute Arbeit ohne klare Positionierung nicht mehr aus? Und welche Rolle spielt LinkedIn als "digitaler Empfangsbereich" des Mittelstands?

Auf Basis der K�hnlein-Architektur der Marktposition(TM) verbindet das Buch Identit�t, Struktur, F�hrung, Geduld und Klarheit zu einem umsetzbaren Bauplan f�r 12-36 Monate - f�r Entscheider, die Marktposition nicht l�nger dem Zufall �berlassen wollen.

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