Manual del Nuevo Cmo: Guía completa para liderar, ejecutar y transformar el marketing moderno

Name: Manual del Nuevo Cmo: Guía completa para liderar, ejecutar y transformar el marketing moderno
Brand: Independently Published
SKU: 9798195198220
Price: 2920.0 INR
Availability: InStock

by Enrique Miralda

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ISBN13: 9798195198220
Binding: Paperback
Subject: N/A
Publisher: Independently Published
Publisher Imprint: Independently Published
Publication Date: May 2, 2026
Pages: 340
Original Price: GBP 25.78
Language: Spanish
Edition: N/A
Item Weight: 454 grams
BISAC Subject(s): Marketing / General

About The Book

El manual que ninguna escuela de negocios te da - y que todo CMO necesita antes de su pr�xima reuni�n con el CEO.

La vida media de un CMO en el cargo es de menos de tres a�os. No por falta de talento: por errores de gesti�n que se acumulan silenciosamente hasta que el CEO pierde la confianza, el CFO recorta el presupuesto o el equipo empieza a operar alrededor del director en lugar de con �l.

Este libro existe para cambiar eso. Manual del CMO es la gu�a ejecutiva m�s completa disponible en espa�ol para liderar la funci�n de marketing en empresas latinoamericanas. No es teor�a acad�mica ni inspiraci�n motivacional: es el sistema de pensamiento y acci�n que necesitas para ejercer el cargo con excelencia, tomar decisiones dif�ciles con criterio y demostrar valor en el idioma que el C-suite entiende.

En sus p�ginas encontrar�s:

C�mo construir autoridad real con el CEO, el CFO y el COO en los primeros 90 d�as
El sistema de m�tricas que distingue al CMO que demuestra ROI del que solo reporta actividades
El plan de marketing anual que s� se ejecuta - con due�os, fechas y KPIs reales
C�mo justificar y defender el presupuesto con argumentos financieros que el CFO no puede ignorar
El SLA bidireccional que resuelve el conflicto cr�nico entre marketing y ventas
C�mo gestionar agencias, tecnolog�a, datos de primera parte e Inteligencia Artificial
Los diez errores que acaban con una gesti�n de CMO - y c�mo detectarlos antes de cometerlos
C�mo presentar marketing al Consejo de Administraci�n y salir con m�s presupuesto del que entraste
Las din�micas espec�ficas del CMO en empresas familiares y corporativos latinoamericanos

Ya seas un CMO reci�n nombrado que necesita un mapa para los primeros meses, un director de marketing que quiere pasar de ejecutor a estratega, o un consultor que acompa�a a organizaciones en su transformaci�n de marketing - este manual es tu referencia de trabajo para los pr�ximos a�os.

Un libro escrito desde la trinchera, no desde el aula.

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