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Marketing and Gamification: Applications, Challenges, and Ethics

by Sahil Gupta , Razia Nagina , Mandakini Paruthi
Save 17% Save 17%
Current price ₹6,399.00
Original price ₹7,679.00
Original price ₹7,679.00
Original price ₹7,679.00
(-17%)
₹6,399.00
Current price ₹6,399.00

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Book cover type: Paperback
  • ISBN13: 9781032694214
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 248
  • Original Price: USD 61.99
  • Language: English
  • Edition: N/A
  • Item Weight: 395 grams
  • BISAC Subject(s): Marketing / Research

In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.

Sahil Gupta is Associate Professor at the Jaipuria School of Business, Ghaziabad, Uttar Pradesh, India, and Guest Associate Professor at UCSI University, Kuala Lumpur, Malaysia.

Razia Nagina is Associate Professor at Mittal School of Business, Lovely Professional University, Phagwara, Punjab, India.

Mandakini Paruthi is Assistant Professor at IBS Hyderabad, IFHE University, Hyderabad, Telangana, India.

Gaurav Gupta is Assistant Professor at Amity University, Greater Noida, Uttar Pradesh, India.

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