Search results for “[Subject: marketing-research]”

• Author(s): Rajiv Grover • Publisher: Sage Publications, Inc • Publisher Imprint: Sage Publications, Inc • BISAC: Marketing - ResearchThe Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches ...

• Author(s): Alvin Burns • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business Management • BISAC: Marketing - General

• Author(s): Easwaran Sunanda And Singh Sharmila • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Marketing - ResearchMarketing Research is a comprehensive textbook specially designed to meet the needs...

• Author(s): مغربي • Publisher: Rushd Bookstore • Publisher Imprint: Rushd Bookstore • BISAC: Generalيقدّم هذا الكتاب مرجعاً أكاديمياً وتطبيقياً شاملاً في بحوث التسويق، صُمِّم ليزوّد القارئ-طالباً كان أو ممارساً-بالأسس النظرية والمنهجية اللازمة ...

• Author(s): Al Marshall • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Economics • BISAC: GeneralAn exciting new textbook which introduces you to the essential elements of market research such as problem identif...

• Author(s): Naresh K. Malhotra • Publisher: Emerald Group Publishing • Publisher Imprint: Emerald Group Publishing • BISAC: Marketing - ResearchThis volume provides case studies, analysis and frameworks, reviews key studies and techniques, offer...

• Author(s): Bonita Kolb • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchAn introductory textbook that provides students with the essential information needed to plan and perform marketin...

• Author(s): Naresh K. Malhotra • Publisher: Emerald Group Publishing • Publisher Imprint: Emerald Group Publishing • BISAC: Marketing - ResearchContains articles by the marketing field's researchers and scholars. This title presents a view of th...

• Author(s): Bonita Kolb • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchAn introductory textbook that provides students with the essential information needed to plan and perform marketin...

• Author(s): V. Kumar • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - Research"Marketing Research: Applications" by V. Kumar dives into the practical side of marketing research, providing a guide to im...

• Author(s): V. Kumar • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - Research"Marketing Research: Applications" by V. Kumar dives into the practical side of marketing research, providing a guide to im...

• Author(s): Alan Wilson • Publisher: Palgrave • Publisher Imprint: Palgrave • BISAC: Marketing - ResearchThis core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-...

• Author(s): Naresh K. Malhotra • Publisher: Emerald Group Publishing • Publisher Imprint: Emerald Group Publishing • BISAC: Marketing - ResearchEdited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered ran...

• Author(s): Alvin Burns • Publisher: Pearson Education Limited • Publisher Imprint: Pearson Education Limited

• Author(s): Bonita Kolb • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismThis user-friendly textbook covers qualitative, quantitative and social media research methods to provide studen...

• Author(s): Scott M. Smith • Publisher: Sage Publications, Inc • Publisher Imprint: Sage Publications, Inc • BISAC: Marketing - ResearchFundamentals of Marketing Research covers all facets of marketing research including method, technique, and a...

• Author(s): Bonita Kolb • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Tourism, Travel Guide & Hospitality • BISAC: Business And EconomicsThis user-friendly textbook covers qualitative, quantitative and social media researc...

• Author(s): Nicholas Stacey • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management impl...

• Author(s): Riccardo Benzo • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchOutlines the key principles and skills involved at each step of the marketing research process, providing reade...

• Author(s): Naresh K. Malhotra • Publisher: Emerald Group Publishing • Publisher Imprint: Emerald Group Publishing • BISAC: Marketing - ResearchContains articles by marketing field's researchers and academicians. This book includes literature re...

• Author(s): Wright Len Tiu • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - ResearchAbout the Book This single-volume reference provides an alternative to traditional marketing ...

• Author(s): Jagdish N. Sheth • Publisher: Jai Press Inc. • Publisher Imprint: Jai Press Inc. • BISAC: Marketing - ResearchThis is the first volume, in a long-running series, on the subject of research in marketing.

• Author(s): V. Kumar • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - ResearchMarketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of m...

• Author(s): Riccardo • Publisher: SAGE Publications Ltd • Publisher Imprint: SAGE Publications Ltd • BISAC: Marketing - ResearchMarketing Research outlines the key principles and skills involved at each step of the marketing research process, pr...

• Publisher: Wiley India Pvt. Ltd • Publisher Imprint: Wiley India Pvt. Ltd • BISAC: General

• Author(s): Reason Masengu | Option Takunda Chiwaridzo | Mercy Dube • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - ResearchThe surge in technological advancements, coupled with the exponential growth of data, has le...

• Author(s): Alan Wilson • Publisher: Bloomsbury Academic • Publisher Imprint: Bloomsbury Academic • BISAC: Marketing - ResearchTaking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing researc...

• Author(s): Paul E. Green • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Customer Relations

• Author(s): Nigel Bradley • Publisher: Oxford University Press, USA • Publisher Imprint: Oxford University Press, USA • BISAC: Marketing - ResearchBuilding on the success of the previous editions, the third edition of Marketing Research: Tools a...

• Author(s): V. Kumar | Kumar • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - GeneralAbout the Author V. Kumar is a Regents’ Professor, Richard and Susan Lenny Distinguished Ch...

• Author(s): Anonymous • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: CommerceThis work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know...

• Author(s): Chris Hackley • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Management - GeneralThis is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management resear...

• Author(s): Karine Charry • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchMarketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately ...

• Author(s): Santino Spencer • Publisher: Santino Spencer • Publisher Imprint: Santino Spencer • BISAC: E-Commerce - Digital MarketingMarketing Research - 3 Manuscripts in 1 Book, Including: Marketing Analytics, Business Branding and Business Dev...

• Author(s): Nicholas Stacey • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management impl...