Search results for “[Subject: marketing-research]”

• Author(s): Alvin Burns • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business Management • BISAC: Marketing - General

• Author(s): Easwaran Sunanda And Singh Sharmila • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Marketing - ResearchMarketing Research is a comprehensive textbook specially designed to meet the needs...

• Author(s): Al Marshall • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Economics • BISAC: GeneralAn exciting new textbook which introduces you to the essential elements of market research such as problem identif...

• Author(s): مغربي • Publisher: Rushd Bookstore • Publisher Imprint: Rushd Bookstore • BISAC: Generalيقدّم هذا الكتاب مرجعاً أكاديمياً وتطبيقياً شاملاً في بحوث التسويق، صُمِّم ليزوّد القارئ-طالباً كان أو ممارساً-بالأسس النظرية والمنهجية اللازمة ...

• Author(s): Bonita Kolb • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Tourism, Travel Guide & Hospitality • BISAC: Business And EconomicsThis user-friendly textbook covers qualitative, quantitative and social media researc...

• Author(s): Anonymous • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: CommerceThis work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know...

• Author(s): Reason Masengu | Option Takunda Chiwaridzo | Mercy Dube • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - ResearchThe surge in technological advancements, coupled with the exponential growth of data, has le...

• Author(s): Karine Charry • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchMarketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately ...

• Author(s): Yvonne McGivern • Publisher: Pearson Education Limited • Publisher Imprint: Pearson Education Limited

• Author(s): Kristof Coussement • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Management - GeneralMany marketing researchers, companies and business schools need to use statistical procedures and accurately interpret t...

• Author(s): Jie Xu • Publisher: iUniverse • Publisher Imprint: iUniverse • BISAC: Marketing - ResearchThe results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis,...

• Author(s): Ahmad Daryanto • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business And EconomicsThis introductory text covers the foundational concepts and statistical applications of quantitative r...

• Author(s): Alvin Burns • Publisher: Pearson Education Limited • Publisher Imprint: Pearson Education Limited

• Author(s): Betty Adamou • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - ResearchGames are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of techn...

• Author(s): Robert East • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchWritten by respected marketing academics, this popular textbook extends beyond a basic psychological approach to C...

• Author(s): Nicholas Stacey • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management impl...

• Author(s): KOLB • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Tourism, Travel Guide & Hospitality • BISAC: Industries - Hospitality, Travel & TourismAbout the Book This is a user-friendly textbook that cove...

• Author(s): V. Kumar | Kumar • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - GeneralAbout the Author V. Kumar is a Regents’ Professor, Richard and Susan Lenny Distinguished Ch...

• Author(s): Alfred Owusu • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDocument from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, course: Marketing, language: E...

• Author(s): Alan Wilson • Publisher: Palgrave • Publisher Imprint: Palgrave • BISAC: Marketing - ResearchThis core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-...

• Author(s): Martin Günther • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - ResearchFrom the Back CoverOne of the most important tasks of market research is to read market development...

• Author(s): Marco Pichierri • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Marketing - GeneralFrom the Back CoverThe book examines the use of nostalgia as a marketing lever that can potentially affe...

• Author(s): Benjamin Chée • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralResearch Paper (undergraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: ...

• Author(s): V. Kumar • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - Research"Marketing Research: Applications" by V. Kumar dives into the practical side of marketing research, providing a guide to im...

• Author(s): Dave Marshall • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Marketing - GeneralWhat drives children as consumers? How do advertising campaigns and branding effect childr...

• Author(s): Michael Beverland • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchIntroducing students to contemporary brand management and innovation with a focus on how companies and consu...

• Author(s): Jordan J. Louviere | Joffre D. Swait | David A. Hensher • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Marketing - ResearchUnderstanding and predicting the behavior of decision makers...

• Author(s): Stefan Strahwald • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2004 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, Universität Bayreuth (Univ...

• Author(s): C. Frederic John • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchShowing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering ...

• Author(s): Ludwig Berekoven | Werner Eckert | Peter Ellenrieder • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Marketing - ResearchDas Lehrbuch von Ludwig Berekoven, Werner Eckert und Peter Ellenrieder ist aufgrund seine...

• Author(s): Paul Conner • Publisher: Paul Conner Consumer Research Services - DBA • Publisher Imprint: Paul Conner Consumer Research Services - DBA • BISAC: Marketing - ResearchThe AIM Process efficiently and effectively provides a functional so...

• Author(s): David Oker • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralWissenschaftlicher Aufsatz aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Universität Hohenheim, Sprache...

• Author(s): Katie Maingi • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesDocument from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, language: Englis...

• Author(s): Sanjeev Pradhan • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralResearch Paper (postgraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade:...