Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Marketing for Cultural Organisations: New strategies for attracting audiences to classical music , dance, museums, theatre and opera.

by Bonita (Lycoming College) Kolb
Save 2% Save 2%
Current price ₹9,534.00
Original price ₹9,749.00
Original price ₹9,749.00
Original price ₹9,749.00
(-2%)
₹9,534.00
Current price ₹9,534.00

Imported Edition - Ships in 18-21 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9781844802135
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cengage Learning EMEA
  • Publisher Imprint: Cengage Learning EMEA
  • Publication Date:
  • Pages: 234
  • Original Price: GBP 74.99
  • Language: English
  • Edition: 2 ed
  • Item Weight: 484 grams
  • BISAC Subject(s): Marketing / General

Cultural organisations have long been protected from the harsh realities of the marketplace by relying on wealthy patrons or public subsidies. But as these sources of finance become more scarce they now find that they have to compete for an audience. This book describes the new competitive environment in which cultural organisations now operate.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us