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Marketing Navigation: How to keep your marketing plan on course to implementation success

by Malcolm McDonald
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Current price ₹5,398.00
Original price ₹5,459.00
Original price ₹5,459.00
Original price ₹5,459.00
(-1%)
₹5,398.00
Current price ₹5,398.00

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Book cover type: Paperback
  • ISBN13: 9781908999245
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Goodfellow Publishers Limited
  • Publisher Imprint: Goodfellow Publishers Limited
  • Publication Date:
  • Pages: 348
  • Original Price: GBP 41.99
  • Language: English
  • Edition: N/A
  • Item Weight: 748 grams
  • BISAC Subject(s): Marketing / General

Billions of dollars are lost from marketing plans that fail to get implemented properly. This book draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success. it proposes a practical marketing navigation system to help businesses ensure their plan identifies risks and delivers targets.

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