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Marketingcontrolling Kompakt: Marketing Metrics, Marketing Analytics Und Controllinginstrumente

by Sven Reinecke , Alexander Tombach
Save 35% Save 35%
Current price ₹3,741.00
Original price ₹5,754.00
Original price ₹5,754.00
Original price ₹5,754.00
(-35%)
₹3,741.00
Current price ₹3,741.00

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Book cover type: Paperback
  • ISBN13: 9783658478193
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 167
  • Original Price: EUR 50.92
  • Language: German
  • Edition: 2., Unverand Au
  • Item Weight: 227 grams
  • BISAC Subject(s): Marketing / General

Prof. Dr. Sven Reinecke ist Geschäftsführender Direktor des Instituts für Marketing & Customer Insight sowie Titularprofessor für Betriebswirtschaftslehre an der Universität St.Gallen (HSG).

Dr. oec. HSG Alexander Tombach war wissenschaftlicher Mitarbeiter am Institut für Marketing & Customer Insight an der Universität St. Gallen (HSG) und ist inzwischen als strategischer Berater in der Energiebranche tätig.

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