Negozi online di lusso

Name: Negozi online di lusso
Brand: Edizioni Sapienza
SKU: 9786209602894
Price: 5119.0 INR
Availability: InStock

by Dinara Rosow

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ISBN13: 9786209602894
Binding: Paperback
Subject: N/A
Publisher: Edizioni Sapienza
Publisher Imprint: Edizioni Sapienza
Publication Date: March 22, 2026
Pages: 68
Original Price: USD 57.0
Language: Italian
Edition: N/A
Item Weight: 105 grams
BISAC Subject(s): Marketing / General

About The Book

Nonostante l'impressionante crescita sia del settore del lusso in generale che delle vendite online di articoli di lusso in particolare, un gran numero di marchi di lusso � ancora riluttante a gestire i propri negozi online. In generale, molti operatori del settore del lusso dubitano della compatibilit� del lusso con il World Wide Web a causa del cosiddetto "dilemma di Internet" dei marchi di lusso: Internet � caratterizzato dall'ubiquit� della sua offerta e dalla massima trasparenza dei prezzi. Lo status dei marchi di lusso, d'altra parte, si basa sulla loro esclusivit� e su un prezzo premium. Ciononostante, le ricerche volte a risolvere il dilemma di Internet sono scarse. Di conseguenza, i manager dei marchi di lusso non dispongono di una guida quando si tratta di creare un'esperienza di acquisto di lusso coinvolgente per il segmento di clienti online in crescita. Questo lavoro compie un passo avanti verso il colmare questa lacuna. Esso contribuisce alla letteratura esistente attraverso l'identificazione delle caratteristiche web specifiche del lusso. Progettare e-boutique di lusso in linea con queste caratteristiche consente ai marchi di lusso di stimolare la crescita delle vendite senza il rischio di diluire il loro status esclusivo.

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