O masstige no mundo da moda

Name: O masstige no mundo da moda
Brand: Edicoes Nosso Conhecimento
SKU: 9786630031645
Price: 7340.0 INR
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ISBN13: 9786630031645
Binding: Paperback
Subject: N/A
Publisher: Edicoes Nosso Conhecimento
Publisher Imprint: Edicoes Nosso Conhecimento
Publication Date: May 24, 2026
Pages: 92
Original Price: GBP 58.0
Language: Portuguese
Edition: N/A
Item Weight: 137 grams
BISAC Subject(s): Marketing / General

About The Book

Num contexto de democratiza��o e de mass marketiza��o do luxo, as marcas de luxo recorrem a novas estrat�gias de marketing para chegar a um p�blico mais vasto. As opera��es de masstige, colabora��es entre uma marca de prest�gio e uma marca de mercado de massa, seduzem cada vez mais as marcas de renome. J� h� alguns anos que estas parcerias s�o muito populares e atraem todas as aten��es. Estas alian�as �nicas e ef�meras sucedem-se, permitindo ao grande p�blico aceder ao luxo... Mas se as marcas de grande distribui��o encontram nisso um verdadeiro interesse estrat�gico e comercial, o que dizer dessas marcas elitistas que deveriam permanecer exclusivas? Foi realizado um estudo qualitativo explorat�rio junto de especialistas e consumidores para decifrar e analisar este fen�meno. O objetivo � compreender os interesses e os desafios que representa para as marcas de prest�gio, mas tamb�m captar as rea��es dos consumidores em rela��o a estas colabora��es.

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