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Public Relations: Principles and Practice

by Philip J. Kitchen , Philip Kitchen
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Current price ₹9,053.00
Original price ₹9,229.00
Original price ₹9,229.00
Original price ₹9,229.00
(-2%)
₹9,053.00
Current price ₹9,053.00

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Book cover type: Paperback
  • ISBN13: 9781861520913
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cengage Learning
  • Publisher Imprint: Cengage Learning
  • Publication Date:
  • Pages: 336
  • Original Price: GBP 70.99
  • Language: English
  • Edition: New ed
  • Item Weight: 635 grams
  • BISAC Subject(s): Public Relations

This text examines the theory behind the principles and practice of public relations. It draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. To tackle the issues involved in the principles of public relations as we approach a new millennia, information is supported by case vignettes, detailed cased studies and end-of-chapter questions.

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