«Raja, que es un experto en marketing de vanguardia, no s�lo ofrece una visi�n fascinante del Quinto Paradigma del Marketing, sino que tambi�n muestra c�mo jugar h�bilmente en �l y ganar. Es un libro excepcional que marcar� un hito en el mundo del marketing. ---ASHOK VASWANI, director general de Banca de consumo y pagos de Barclays
Raja Rajamannar,
Chief Marketing & Communications Officer de Mastercard, una de las marcas m�s premiadas y reconocidas a nivel mundial, nos comparte en este libro las
estrategias m�s innovadoras y de vanguardiapara navegar los desaf�os derivados de la evoluci�n de la
tecnolog�a, la cual ha dado pasos agigantados en las �ltimas d�cadas y ha impactado en la forma en la que hacemos
marketing en la actualidad. Aqu� encontrar�s las herramientas m�s visionarias para sumarte a tiempo a la revoluci�n, para que tu
marcacomercial tenga �xito y asegurarte de que tu empresa o el lugar donde trabajas siga siendo relevante de cara al futuro.
En
Quantum marketing los lectores aprender�n a:
Comprender la
evoluci�n del marketing.
Obtener las mejores t�cticas de marketing que se deben seguir en una industria en constante evoluci�n.
Romper el
paradigma mental para competir en cualquier empresa.
Conocer a los principales especialistas en marketing de diversas industrias.
ENGLISH DESCRIPTION Raja, who is an expert in cutting-edge marketing, not only offers a fascinating insight into the Fifth Paradigm of Marketing but also shows how to play skillfully within it and win. It is an exceptional book that will mark a milestone in the world of marketing." --ASHOK VASWANI, Chief Executive Officer of Consumer Banking and Payments at Barclays
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or
Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.
As Chief Marketing Officer of Mastercard, one of the world's most recognizable and decorated brands,
Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.
In
Quantum Marketing, readers will:
Understand the evolution of marketing and how to be at the forefront of future change.
Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.
Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries.
Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
