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Relationship Marketing Management

by Ed (Senior Lecturer Department of Marketing, Gloucestershire Business School, University of Gloucester) Little
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Current price ₹8,527.00
Original price ₹8,709.00
Original price ₹8,709.00
Original price ₹8,709.00
(-2%)
₹8,527.00
Current price ₹8,527.00

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Book cover type: Paperback
  • ISBN13: 9781861529312
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cengage Learning EMEA
  • Publisher Imprint: Cengage Learning EMEA
  • Publication Date:
  • Pages: 236
  • Original Price: GBP 66.99
  • Language: English
  • Edition: New ed
  • Item Weight: 502 grams
  • BISAC Subject(s): Marketing / General

Using case studies and examples the authors summarize the key ideas of relationship marketing and explore its use in consumer markets on the part of companies ranging from large multinationals down to small and medium-size companies.

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