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Reshaping Business at the Intersection of Neuromarketing and AI

by Fernando Ortiz-Rodriguez , Miguel Sahagun , Anuj Kumar
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Current price ₹22,220.00
Original price ₹22,724.00
Original price ₹22,724.00
Original price ₹22,724.00
(-2%)
₹22,220.00
Current price ₹22,220.00

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Book cover type: Hardcover
  • ISBN13: 9798337359977
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Igi Global Scientific Publishing
  • Publisher Imprint: Igi Global Scientific Publishing
  • Publication Date:
  • Pages: 535
  • Original Price: GBP 174.8
  • Language: English
  • Edition: N/A
  • Item Weight: 1035 grams
  • BISAC Subject(s): Marketing / General

Ortiz-Rodriguez, Fernando: - Fernando Ortiz-Rodriguez is a Full Professor and Head of the Artificial Intelligence and Innovation Lab at Tamaulipas Autonomous University. He was the Executive Director at the International Institute of Studies (IIES). He created the First Business School in Tamaulipas, Mexico. He worked as the Information Technology Manager at Emerson Electric, where he developed more than 40 pieces of software, some of them used globally in Emerson and achieved technology convergence by implementing the first efforts on IoT and Industry 4.0. Fernando is a member of National Systems Researchers (SNI) Level 1 of the National Council of Science and Technology (CONACYT) and INDEX IT Advisor.

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