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Sales Promotion

by Tony (University of Greenwich) Yeshin
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Current price ₹9,810.00
Original price ₹10,009.00
Original price ₹10,009.00
Original price ₹10,009.00
(-2%)
₹9,810.00
Current price ₹9,810.00

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Book cover type: Paperback
  • ISBN13: 9781844801619
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cengage Learning EMEA
  • Publisher Imprint: Cengage Learning EMEA
  • Publication Date:
  • Pages: 288
  • Original Price: GBP 76.99
  • Language: English
  • Edition: N/A
  • Item Weight: 638 grams
  • BISAC Subject(s): Sales & Selling / General

Sales promotion is an increasingly important tool within the overall armoury of marketing communications. This title provides an academic underpinning of sales promotion, illustrated by a variety of examples drawn from promotions worldwide, sales promotion campaigns and underpinned with wide references to the academic literature.

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