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Strategies in Sports Marketing: Technologies and Emerging Trends by Manuel Alonso Dos Santos

Strategies in Sports Marketing: Technologies and Emerging Trends

by Manuel Alonso Dos Santos
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Book cover type: Hardcover
  • ISBN13: 9781466659940
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 384
  • Original Price: GBP 188.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1175 grams
  • BISAC Subject(s): Marketing / General

The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

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