Tangled Web They Weave: Truth, Falsity, & Advertisers

Name: Tangled Web They Weave: Truth, Falsity, & Advertisers
Brand: University of Wisconsin Press
SKU: 9780299141905
Price: 1714.0 INR
Availability: InStock

by Ivan L. Preston

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ISBN13: 9780299141905
Binding: Hardcover
Subject: N/A
Publisher: University of Wisconsin Press
Publisher Imprint: University of Wisconsin Press
Publication Date: July 16, 2002
Pages: 236
Original Price: GBP 12.99
Language: English
Edition: N/A
Item Weight: 522 grams
BISAC Subject(s): Advertising & Promotion

About The Book

Ronny Someck is an enormously popular poet and radio host in Israel. Born in Iraq, he spent his childhood in a transit camp for new immigrants. This is his first full-length book to appear in English; his Sephardi voice is rich with slang, hot music, street gangsters and army commandos, and the odors of falafel and schwarma. In what other poet could we find Tarzan, Marilyn Monroe, and cowboys battling with Rabbi Yehuda Halevi for the hearts and souls of Israelis?

About The Author

Ivan L. Preston is the Journal Communications-Heyse Professor of Journalism and Mass Communications at the University of Wisconsin-Madison. He has been honored three times by the American Academy of Advertising, including serving as its president. An expert witness and author of numerous articles on advertising law, he is the author of The Great American Blow-Up: Puffery in Advertising and Selling, also published by the University of Wisconsin Press.

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