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Teaching Inclusive Public Relations: A Creative Pedagogical Approach by Sónia de Sá

Teaching Inclusive Public Relations: A Creative Pedagogical Approach

by Sónia de Sá
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Book cover type: Hardcover
  • ISBN13: 9781041132752
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 238
  • Original Price: GBP 155.0
  • Language: English
  • Edition: 1
  • Item Weight: 531 grams
  • BISAC Subject(s): Public Relations

This volume offers a critical and applied reflection on the space for creativity, art, and equity in Inclusive Public Relations (IPR) teaching, arguing that these dimensions are as complementary as they are fundamental to the practice of the field in this contemporary world. It is based on empirical evidence collected from various Portuguese higher education institutions and a robust theoretical framework that integrates critical, dialogical, and intersectional perspectives to present an innovative pedagogical model that combines academic and scientific rigor, community involvement, and social responsibility.

By articulating theory, methodology, and practice, the book offers an original contribution to the renewal of Public Relations (PR) pedagogies, with a focus on IPR, demonstrating that inclusion, when sustained by creativity, art, and equity, is an essential vector of innovation, institutional reputation, and social transformation. By embedding these values into PR curricula and pedagogy, we can ensure that future PR professionals are not only skilled communicators but also advocates for social justice, diversity, and creative innovation. The book concludes with ten lessons for teaching inclusive PR, combining theory and practice for real-world application.

This unique book will be a valuable resource for academics across public relations and communication studies.

Sónia de Sá is Assistant Professor at the University of Beira Interior, Portugal, where she teaches in the Department of Communication, Philosophy and Politics. She is Director of the Master's Degree in Strategic Communication: Advertising and Public Relations, President of the UBI Equality Committee, and President of the Pedagogical Council of the Faculty of Arts and Letters. She also serves as Director of Cultural Sciences and as a senior researcher at LabCom. Her work focuses on IPR, equity, creativity, art, and media, with a particular emphasis on community-engaged pedagogies and socially responsible communication.

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