Uno studio sul comportamento d'acquisto dei consumatori e sulla soddisfazione dei clienti

Name: Uno studio sul comportamento d'acquisto dei consumatori e sulla soddisfazione dei clienti
Brand: Edizioni Sapienza
SKU: 9786209914850
Price: 5314.0 INR
Availability: InStock

by Sharvesh N , Devipriya B

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ISBN13: 9786209914850
Binding: Paperback
Subject: N/A
Publisher: Edizioni Sapienza
Publisher Imprint: Edizioni Sapienza
Publication Date: May 14, 2026
Pages: 52
Original Price: GBP 42.0
Language: Italian
Edition: N/A
Item Weight: 82 grams
BISAC Subject(s): Marketing / General

About The Book

Questo studio intitolato "Consumer Buying Behavior and Customer Satisfaction Towards Eye Plus Smart TVs" analizza le preferenze e i livelli di soddisfazione dei clienti a Coimbatore. Il mercato delle smart TV in India sta crescendo rapidamente grazie all'intrattenimento digitale e all'utilizzo di Internet. Eye Plus � un marchio emergente che offre smart TV a prezzi accessibili con caratteristiche moderne.Lo studio si basa su un'indagine condotta su 120 intervistati tramite un questionario strutturato. I risultati mostrano che la maggior parte dei consumatori sono giovani, con reddito medio e utilizzatori abituali di smart TV. Il prezzo � il fattore pi� importante che influenza le decisioni di acquisto, seguito dalla qualit� dell'immagine e dalle funzioni intelligenti. La maggioranza degli intervistati ha acquistato televisori Eye Plus, il che indica una buona accettazione.I livelli di soddisfazione dei clienti sono elevati, soprattutto grazie al rapporto qualit�-prezzo e alle prestazioni del prodotto. Tuttavia, il servizio post-vendita necessita di miglioramenti. Molti clienti sono disposti a raccomandare il marchio e a considerare un nuovo acquisto.Lo studio conclude che Eye Plus ha un forte potenziale di crescita se migliora la qualit� del servizio, migliora le caratteristiche e rafforza le strategie di marketing.

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