Skip to content
Welcome To Atlantic Books! Upto 75% off Across Various Categories.
Upto 75% off Across Various Categories.
‘Ad’apting to Markets: Repackaging Commercials in Indian Languages

‘Ad’apting to Markets: Repackaging Commercials in Indian Languages

by Sunitha Srinivas C
Save 30% Save 30%
Rs. 795.00
Rs. 795.00 - Rs. 795.00
Rs. 795.00
Rs. 557.00
Rs. 557.00 - Rs. 557.00
Rs. 557.00

Ships in 1-2 Days

Free Shipping on orders above Rs. 1000

New Year Offer - Use Code ATLANTIC10 at Checkout for additional 10% OFF

Request Bulk Quantity Quote
Book cover type: Hardcover
  • ISBN13: 9789351502401
  • Binding: Hardcover
  • Subject: Business Management
  • Publisher: Sage Publications
  • Publisher Imprint: SAGE India
  • Publication Date:
  • Pages: 228
  • Original Price: INR 795.0
  • Language: English
  • Edition: N/A
  • Item Weight: 363 grams

<p class="ABOUTBOOKAI"><span>This book looks at what goes into localization of advertisements in Indian languages.</span> <p class="ABOUTBOOKAI"> <span>&lsquo;Ad&rsquo;apting to Markets</span></strong><span> discusses the process of localization of advertisements (ads) in different Indian languages and its socio-cultural implications. While doing so, it provides insights into the ideologies and cultural values of contemporary societies as they have a powerful influence not only on consumers&rsquo; product choices but also on their motivations and lifestyles. The book brings out the manner in which the local market is approached in regional languages to woo consumers and increase sales, the various ways in which localization is achieved, and the visual as well as linguistic &lsquo;translation&rsquo; that &lsquo;localized&rsquo; ads involve.&nbsp;</span>