• ISBN13: 9780471389972
• Binding: Hardcover
• Subject: Business Management
• Publisher: Wiley
• Publisher Imprint: Wiley
• Publication Date: January 1, 2001
• Pages: 224
• Original Price: USD 35.0
• Language: English
• Edition: N/A
• Item Weight: 454 grams
• BISAC Subject(s): Advertising & Promotion

Business experts reveal why this book will grab your ATTENTION

"The best thing about Ken Sacharin's book, aside from its reader-friendly format, is its ability to make advertising practitioners think in human terms about the consumer's basic response mechanisms. This provocative book belongs on the must-read list for all marketing directors, brand managers, agency 'creatives, ' or account managers. I heartily recommend it."
--Ed Papazian, President, Media Dynamics, Inc.

"In today's increasingly crowded communications space, attention is undoubtedly the customer's most scarce resource. Ken Sacharin's practical and hands-on Attention Mechanics framework will help marketers break out of the noisy business environment and get their messages across to their target audiences."
--Russ Winer, Professor of Business, University of California, Berkeley