• ISBN13: 9788132102342
• Binding: Paperback
• Subject: Business Management
• Publisher: Sage Publications
• Publisher Imprint: Sage Response
• Publication Date: August 16, 2009
• Pages: 264
• Original Price: INR 545.0
• Language: English
• Edition: N/A
• Item Weight: 340 grams

About the Book The aspects of marketing surrounding a brand, like advertising, sales promotion and distribution, can mislead and confuse brand builders. This title aims to dispel the cloud of these peripheral issues and clarify the foundations on which strong brands are built, with a focus on the higher-order connect between the prospects and the brands. About the Author Harsh V Verma</b> is Associate Professor at the Faculty of Management Studies (FMS), University of Delhi, where he teaches courses like Marketing Management, Consumer Behaviour, Marketing of Services and Brand Management. He has taught Services Marketing elective at the Indian Institute of Management Lucknow for several years. He is actively involved in training executives of both Indian companies and MNCs in the marketing area. Some of the companies for which he has conducted training include Nestle, BSNL, Siemens, GAIL, State Bank of India, Indian Oil Corporation, Taj Hotels and TATA Motors. His article ‘Packaging: A Magic Tool for the Marketer’ was reprinted in the World’s Executive Digest as one of the best management articles worldwide. He has published books like Brand Management and Marketing of Services: Strategies for Success. His book Marketing of Services: Strategies for Success was among the first few in the area of services marketing and it won the DMA Escorts Book of the Year Award in 1993.