Name: Business Without Borders: A Strategic Guide to Global Marketing
Brand: Wiley
SKU: 9780471204695_MISC
Price: 1854.0 INR
Availability: InStock

Business Without Borders: A Strategic Guide to Global Marketing

by Donald A. DePalma

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ISBN13: 9780471204695
Binding: Hardcover
Subject: Business Management
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: August 16, 2002
Pages: 280
Original Price: USD 29.95
Language: English
Edition: N/A
Item Weight: 500 grams

About The Book

About the Book Features examples of global initiatives by well-known companies such as AOL, Bertelsmann, Coca-Cola, and United Airlines. <ul> <li>Written by two leading consultants with an in-the-field perspective.</li> <li>Explains how to utilize technology to globalize a business.</li> </ul>

About The Author