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Effective Promotional Planning For E-Business: A Practical Guide to Planning and Implementing a Promotional Plan That Works!

by Cathy Ace
Save 68% Save 68%
Current price ₹1,097.00
Original price ₹3,426.00
Original price ₹3,426.00
Original price ₹3,426.00
(-68%)
₹1,097.00
Current price ₹1,097.00

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Book cover type: Paperback
  • ISBN13: 9780750652681
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Elsevier
  • Publisher Imprint: But-Hein
  • Publication Date:
  • Pages: 298
  • Original Price: GBP 27.95
  • Language: English
  • Edition: N/A
  • Item Weight: 509 grams
  • BISAC Subject(s): E-Commerce / Digital Marketing, Internet / General, and Marketing / General

This is an introductory text for those who need to gain a practical insight into promotional planning and implementation for e-businesses. The author aims to offer comprehensive hand-holding guide to understanding exactly what constitutes an e-business, followed by an outline of key planning questions and a focus on the elementals of marketing.

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