• ISBN13: 9780793193318
• Binding: Paperback
• Subject: Business Management
• Publisher: Kaplan Business
• Publisher Imprint: N/A
• Publication Date: October 15, 2005
• Pages: 398
• Original Price: USD 22.95
• Language: English
• Edition: N/A
• Item Weight: 658 grams
• BISAC Subject(s): Marketing / General

Sales promotions are used by the smallest mom-and-pop storefront to the most sophisticated consumer product marketer - and everyone in between. Unfortunately, not many sales promotions are done well, and most marketers and managers know that. entrepreneurs, and students alike how to close sales by influencing immediate customer behavior through an array of promotional techniques, including sweepstakes, tie-ins, coupons, events, and more. Authors Steve Smith and renowned Professor Don E. Schultz give readers a fact-filled how-to handbook that covers the entire sales promotion spectrum clearly, concisely, and completely. Professor Schultz introduces each chapter with an insightful, analytical perspective, and then the authors show readers: How to choose the right tactic from over 100 options, reviewing descriptions, advantages, and disadvantages; How to budget the program; Pitfalls, cautions, and opportunities; How to put it all together with procedures and checklists; Examples of leading promotions from Campbell Soup, General Mills, Stanley Tools, and Procter & Gamble. corporations to sales organizations to B2Bs. With How to Sell More Stuff, Smith and Schultz show them how to pick the right promotion to meet their needs and execute it flawlessly to achieve the desired results.