Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Marketing Channel Management: A Customer-Centric Approach by Pingali Venugopal

Marketing Channel Management: A Customer-Centric Approach

by Pingali Venugopal
Sold out
₹595.00
₹595.00
₹595.00
₹595.00
₹595.00

Ships in 1-2 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9780761995517
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Sage Publications
  • Publisher Imprint: SAGERespon
  • Publication Date:
  • Pages: 188
  • Original Price: INR 595.0
  • Language: English
  • Edition: N/A
  • Item Weight: 222 grams
  • BISAC Subject(s): Marketing / General

In this timely book, Pingali Venugopal provides a balanced presentation of the conceptual and implementation aspects of channel management. Professor Venugopal integrates channel management decisions with advertising and sales functions to develop non-conflicting and non-overlapping routes to satisfy the requirements of consumers. Replete with real-life examples and case studies, it provides carefully developed frameworks for the Indian market. Planning exercises are included at the end of each chapter, which practitioners can apply to their specific situations.

Trusted for over 48 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us

Home
Genres
Account
Chat