• ISBN13: 9780199499045
• Binding: Paperback
• Subject: Business Management
• Publisher: Oxford UP
• Publisher Imprint: Oxford UP
• Publication Date: April 16, 2019
• Pages: 520
• Original Price: INR 985.0
• Language: English
• Edition: N/A
• Item Weight: 900 grams

About the Book Sales and distribution management in its third edition provides detailed discussions on the techniques and strategies used by marketers to deal with increasing competition in the market. With its application-oriented approach and new real-life cases, this book would be useful to marketing professionals besides students. About the Author Tapan K. Panda</b> was formerly Dean of Jindal Global Business School (JGBS) at O.P. Jindal Global University (JGU). Sunil Sahadev</b> is a professor of Marketing at the University of Salford, UK.