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The Definitive Book of Branding

The Definitive Book of Branding

by Kartikeya Kompella
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Rs. 1,525.00
Rs. 1,525.00 - Rs. 1,525.00
Rs. 1,525.00
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Rs. 1,068.00 - Rs. 1,068.00
Rs. 1,068.00

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Book cover type: Paperback
  • ISBN13: 9788132117735
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Sage Publications
  • Publisher Imprint: Sage Response
  • Publication Date:
  • Pages: 432
  • Original Price: INR 1525.0
  • Language: English
  • Edition: N/A
  • Item Weight: 635 grams

<p style="text-align: justify;">With the growing body of knowledge on branding, there are now more facets <a href="http://www.sagepub.in/TheDefinitiveBookofBranding/" target="_blank"><img alt="" src="http://www.sagepub.in/repository/binaries/Images/kompella banner.jpg" style="padding-left: 7px; float: right;" /></a> of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding</strong> addresses the needs of branding professionals across the world. <br /> &nbsp;<br /> The book walks the reader through the different ways in which brands drive the company&rsquo;s strategy, bring meaning to employees, instil passion in consumers, and maintain their appeal over time and across countries.<br /> <br /> It does not look only at the marketing aspect of brands but also at the organizational aspects of branding, which provides a holistic approach to the subject. <div style="text-align: justify;">&nbsp;</div>