Name: This is Service Design Thinking: Basics, Tools, Cases
Brand: Wiley
SKU: 9781118156308_REG
Price: 2596.0 INR
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This is Service Design Thinking: Basics, Tools, Cases

by Marc Stickdorn , Jakob Schneider

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More Information

ISBN13: 9781118156308
Binding: Paperback
Subject: Business Management
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: November 16, 2012
Pages: 384
Original Price: USD 41.95
Language: English
Edition: N/A
Item Weight: N/A

About The Book

How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers.

About The Author

Marc Stickdorn (Austria; http://thisisservicedesignthinking.com; www.destinable.com) is co-founder of Destinable, a consultancy specializing in service design for tourism, and lectures around the world at business and design schools. He is a professor at the Management Center Innsbruck in Austria, where he lectures on service design and service innovation. His main areas of interest are service design and strategic marketing management particularly in a tourism context.

Jakob Schneider (Germany) is a graphic designer based in Germany.