• ISBN13: 9789351505570
• Binding: Paperback
• Subject: Business Management
• Publisher: Sage Publications
• Publisher Imprint: Sage Response
• Publication Date: February 15, 2015
• Pages: 280
• Original Price: INR 495.0
• Language: English
• Edition: N/A
• Item Weight: 363 grams
• BISAC Subject(s): Marketing / General

About the Book India: A land of 1.2 billion consumers and mammoth potential. Ranks in the world's top 10 countries in terms of GDP.

How do some companies win big in this market?
Why do many companies fail to go after the big opportunities?
What are the new growth strategies that can triumph in this diverse market?

Leading companies have succeeded in India not necessarily by unleashing unique technology or better products, but by their ability to competently consummate the last mile as an inevitable ingredient, even an architect, of their success. This book provides a disruptive approach to successfully create and capture "undiminished" potential of a billion-consumer market.

Joshi, Atul: - Atul Joshi is an accomplished business leader. In his 27 years of professional career, he has been in leadership roles with Asian Paints, Max India, Bharti Airtel, and other Indian and multinational companies. He is the Founder and CEO of The Last Mile--a consulting practice with an impressive list of brands--and describes his mission as bringing the decisive last mile supremacy to business strategy.