Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Business Management

Filters

The Linkedin Edge: New Sales Strategies for Unleashing the Power of Linkedin + AI to Cold Call Less and Sell More

Jeb Blount

Hardcover

Current price ₹1,881
Original price ₹2,894
Original price ₹2,894
Original price ₹2,894
(-35%)
₹1,881
Current price ₹1,881

• Author(s): Jeb Blount • Publisher: John Wiley & Sons Inc • Publisher Imprint: John Wiley & Sons Inc • BISAC: Business And EconomicsCombine LinkedIn and AI to multiply your selling potential Most sales professionals and entrepreneurs are...

View full details

One Presentation Away: Become an Irresistible Speaker and Convert More Clients

Colin Boyd

Hardcover

Current price ₹1,755
Original price ₹2,700
Original price ₹2,700
Original price ₹2,700
(-35%)
₹1,755
Current price ₹1,755

• Author(s): Colin Boyd • Publisher: John Wiley & Sons Inc • Publisher Imprint: John Wiley & Sons Inc • BISAC: Business And EconomicsFrom the Inside FlapSpeaking on a stage, be it in-person or virtual, is the fastest way to build connecti...

View full details

Interviewing and Change Strategies for Helpers

Sherry Cormier

Hardcover

₹6,944
Original price ₹6,944
Original price ₹6,944
₹6,944
Current price ₹6,944

• Author(s): Sherry Cormier • BISAC: EducationFully updated to reflect the latest research and issues, INTERVIEWING AND CHANGE STRATEGIES FOR HELPERS, Eighth Edition introduces you to the knowledge, skills, values, and tools needed by today's pro...

View full details

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Ann Handley

Hardcover

₹2,234
Original price ₹2,234
Original price ₹2,234
₹2,234
Current price ₹2,234

• Author(s): Ann Handley • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Business And EconomicsFinally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to a...

View full details

Startup Owner'S Manual: The Step-By-Step Guide for Building a Great Company

Steve Blank

Hardcover

₹3,580
Original price ₹3,580
Original price ₹3,580
₹3,580
Current price ₹3,580

• Author(s): Steve Blank • Publisher: K & S Ranch Consulting, Incorporated • Publisher Imprint: K & S Ranch Consulting, Incorporated • BISAC: Business And EconomicsNow a decade after The Four Steps to the Epiphany sparked the Lean Startup...

View full details

Investment Banking: Valuation, Leveraged Buyouts, and Mergers & Acquisitions

Joshua Rosenbaum

Hardcover

₹8,503
Original price ₹8,503
Original price ₹8,503
₹8,503
Current price ₹8,503

• Author(s): Joshua Rosenbaum • Publisher: Wiley • Publisher Imprint: John Wiley • BISAC: Business And EconomicsThe No. 1 guide to investment banking and valuation methods, including online tools In the constantly evolving world of finance, a sol...

View full details

Handbook Of Research Methods And Applications In Empirical Finance

C L Miller

Hardcover

₹22,834
Original price ₹22,834
Original price ₹22,834
₹22,834
Current price ₹22,834

• Author(s): C L Miller • Publisher: Edward Elgar • Publisher Imprint: Edward Elg • BISAC: Business And EconomicsThis impressive Handbook presents the quantitative techniques that are commonly employed in empirical finance research together with ...

View full details

Superior Project Manager: Global Competency Standards and Best Practices

Frank Toney

Hardcover

Current price ₹22,515
Original price ₹34,637
Original price ₹34,637
Original price ₹34,637
(-35%)
₹22,515
Current price ₹22,515

• Author(s): Frank Toney • Publisher: Taylor & Francis Inc • Publisher Imprint: Taylor & Francis Inc • BISAC: MedicalDescribes global best practices, competencies, and standards of superior project organizations based on research conducte...

View full details

Management Fashions: Turning Bestselling Ideas Into Objects and Institutions

Krzysztof Klincewicz

Hardcover

Current price ₹12,690
Original price ₹19,523
Original price ₹19,523
Original price ₹19,523
(-35%)
₹12,690
Current price ₹12,690

• Author(s): Krzysztof Klincewicz • Publisher: Taylor & Francis Inc • Publisher Imprint: Taylor & Francis Inc • BISAC: Business And EconomicsUsing the theory of management fashions proposed in the 1990s by Eric Abrahamson, Krzysztof Klinc...

View full details

Managing Executive Success: Coping with the Real Corporate World

Walter Vieira, Vieira

Hardcover

₹525
Original price ₹525
Original price ₹525
₹525
Current price ₹525

• Author(s): Walter Vieira | Vieira • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsThis is a sequel to the author's earlier book, Planning for Executive Success, which covered an executive's career f...

View full details

Ethics Incorporated: Top Priority and Bottom Line

Dipankar Gupta

Hardcover

₹750
Original price ₹750
Original price ₹750
₹750
Current price ₹750

• Author(s): Dipankar Gupta • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsThis pioneering book discusses the role of ethics in today's fiercely competitive business environment. The author examines ...

View full details

Beyond Airline Disruptions

Jasenka Rapajic

Hardcover

₹13,536
Original price ₹13,536
Original price ₹13,536
₹13,536
Current price ₹13,536

• Author(s): Jasenka Rapajic • Publisher: Taylor & Francis • Publisher Imprint: Ashgate • BISAC: Business And EconomicsDespite airlines' tremendous efforts to streamline their operations to minimise controllable costs and improve flight punct...

View full details

International Human Resource Management

Helen De Cieri

Hardcover

Current price ₹18,011
Original price ₹27,709
Original price ₹27,709
Original price ₹27,709
(-35%)
₹18,011
Current price ₹18,011

• Author(s): Helen De Cieri • Publisher: Taylor & Francis Ltd • Publisher Imprint: Taylor & Francis Ltd • BISAC: Business And EconomicsSince the late 1970s scholars and practitioners of international management have paid increasing attent...

View full details

Value Creation from e-business Models

Wendy Currie

Hardcover

Current price ₹4,654
Original price ₹7,159
Original price ₹7,159
Original price ₹7,159
(-35%)
₹4,654
Current price ₹4,654

• Author(s): Wendy Currie • Publisher: Elsevier • Publisher Imprint: But-Hein • BISAC: ComputersValue Creation from E-Business Models provides a thorough analysis of what constitutes an e-business model. Unlike many e-business books available, th...

View full details

Lost and Founder: The Mostly Awful, Sometimes Awesome Truth about Building a Tech Startup

Rand Fishkin

Hardcover

₹2,506
Original price ₹2,506
Original price ₹2,506
₹2,506
Current price ₹2,506

• Author(s): Rand Fishkin • Publisher: Penguin Publishing Group • Publisher Imprint: Penguin Publishing Group • BISAC: Business And EconomicsRand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads fa...

View full details

Stack: An Introduction to the Highest Levels of Investing

Jeremiah J. Brown

Hardcover

Current price ₹10,198
Original price ₹12,238
Original price ₹12,238
Original price ₹12,238
(-17%)
₹10,198
Current price ₹10,198

• Author(s): Jeremiah J. Brown • Publisher: Ba Publishing • Publisher Imprint: Ba Publishing • BISAC: Business And EconomicsWant to know why the rich always win? Follow the loopholes...STACK is book that reveals the top 10 escoteric financial str...

View full details

Applied Industrial Organizational Psychology

M.G. Aamodt

Hardcover

Current price ₹5,716
Original price ₹11,431
Original price ₹11,431
Original price ₹11,431
(-50%)
₹5,716
Current price ₹5,716

• Author(s): M.G. Aamodt • Publisher: Cengage • Publisher Imprint: WadsworthMike Aamodt's introduction to industrial/organizational (I/O) psychology seamlessly blends theory, data, and application in a way that fosters students' genuine interest ...

View full details

Attention!: How To Interrupt Yell Whisper And Touch Consumers

Ken Sacharin

Hardcover

₹3,133
Original price ₹3,133
Original price ₹3,133
₹3,133
Current price ₹3,133

• Author(s): Ken Sacharin • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Business And EconomicsBusiness experts reveal why this book will grab your ATTENTION "The best thing about Ken Sacharin's book, aside from its reader-friendly forma...

View full details

Intermediate Accounting

Dpma;d E.kieso

Hardcover

₹9,532
Original price ₹9,532
Original price ₹9,532
₹9,532
Current price ₹9,532

• Author(s): Dpma;d E.kieso • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Business And EconomicsDescription: This bestseller has powered the careers of countles professionals. The new edition builds on the book's reputation for comprehen...

View full details

The Cooperative Nature Of The Firm

Tatsuro Ichiishi

Hardcover

Current price ₹5,025
Original price ₹10,049
Original price ₹10,049
Original price ₹10,049
(-50%)
₹5,025
Current price ₹5,025

• Author(s): Tatsuro Ichiishi • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Business And EconomicsThis book is an analysis of the modern economy's two major resource allocation mechanisms. The pr...

View full details

Turnaround Indian Ed.: Third World Lessons for First World Growth

Peter Blair Henry

Hardcover

₹499
Original price ₹499
Original price ₹499
₹499
Current price ₹499

• Author(s): Peter Blair Henry • Publisher: Perseus Books Group • Publisher Imprint: BasicBooks • BISAC: Business And Economics

Exchange Traded Derivatives

Erik Banks

Hardcover

Current price ₹6,066
Original price ₹9,331
Original price ₹9,331
Original price ₹9,331
(-35%)
₹6,066
Current price ₹6,066

• Author(s): Erik Banks • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Business And EconomicsExchange-Traded Derivatives provides an overview of the global listed futures and options markets, and how individual exchanges and products are ...

View full details

Change In The Construction Industry: An Account of the Uk Construction Industry Reform Movement 1993-2003

David M. Adamson

Hardcover

Current price ₹22,857
Original price ₹27,429
Original price ₹27,429
Original price ₹27,429
(-17%)
₹22,857
Current price ₹22,857

• Author(s): David M. Adamson • Publisher: Taylor & Francis Ltd • Publisher Imprint: Taylor & Francis Ltd • BISAC: Business And EconomicsThis informative account details and documents the events of the last decade when the UK construction...

View full details

Corporate Strategy: A Feminist Perspective

Angelique Du-Toit

Hardcover

Current price ₹13,509
Original price ₹20,782
Original price ₹20,782
Original price ₹20,782
(-35%)
₹13,509
Current price ₹13,509

• Author(s): Angelique Du-Toit • Publisher: Taylor & Francis Ltd • Publisher Imprint: Taylor & Francis Ltd • BISAC: Business And EconomicsThis book takes a fresh look at corporate strategy, exploring it from a feminist perspective. Challe...

View full details

Creating The Global Company: Successful Internationalization

Colin Coulson-Thomas

Hardcover

Current price ₹1,955
Original price ₹3,909
Original price ₹3,909
Original price ₹3,909
(-50%)
₹1,955
Current price ₹1,955

• Author(s): Colin Coulson-Thomas • Publisher: McGraw Hill • Publisher Imprint: McGrawHillAs organizations become increasingly international, it is vital managers can understand and deal with the challenges that occur. From evaluating the opportu...

View full details

The Origin And Evolution Of New Businesses

Amar Bhide

Hardcover

Current price ₹4,386
Original price ₹5,264
Original price ₹5,264
Original price ₹5,264
(-17%)
₹4,386
Current price ₹4,386

• Author(s): Amar Bhide • Publisher: Oxford University Press • Publisher Imprint: Oxford University Press • BISAC: Business And EconomicsWhat is this mysterious activity we call entrepreneurship? Does success require special traits and skills or ...

View full details

Effective Meetings

John E. Tropman

Paperback

Current price ₹7,284
Original price ₹11,206
Original price ₹11,206
Original price ₹11,206
(-35%)
₹7,284
Current price ₹7,284

• Author(s): John E. Tropman • Publisher: SAGE Publications Inc • Publisher Imprint: SAGE Publications Inc • Subject: Business Management • BISAC: Social ScienceLauded for its accessible format and humorous writing style, Effective Meetings: Impr...

View full details

The Pmp(r) Certification Exam Study Guide

Rosaldo De Jesus Nocera

Paperback

Current price ₹5,781
Original price ₹8,893
Original price ₹8,893
Original price ₹8,893
(-35%)
₹5,781
Current price ₹5,781

• Author(s): Rosaldo De Jesus Nocera • Publisher: Auerbach Publications • Publisher Imprint: Auerbach Publications • Subject: Business Management • BISAC: ComputersThe PMP(R) Certification Exam Study Guide facilitates the knowledge and confidence...

View full details

Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices

Hans-Ruediger Kaufmann

Hardcover

Current price ₹31,166
Original price ₹38,106
Original price ₹38,106
Original price ₹38,106
(-18%)
₹31,166
Current price ₹31,166

• Author(s): Hans-Ruediger Kaufmann • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • Subject: Business Management • BISAC: Business And EconomicsThe modern era of business has prompted an increased focus o...

View full details

Managing Diversity in Organizations: A Global Perspective on Equality, Diversity, and Inclusion

María Triana

Paperback

Current price ₹5,683
Original price ₹8,743
Original price ₹8,743
Original price ₹8,743
(-35%)
₹5,683
Current price ₹5,683

• Author(s): María Triana • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business And EconomicsManaging Diversity in Organizations equips students with a thorough understanding of the advantages and ...

View full details

Understanding Human Resource Development: A Research-based Approach

Jim McGoldrick

Hardcover

Current price ₹20,728
Original price ₹24,143
Original price ₹24,143
Original price ₹24,143
(-14%)
₹20,728
Current price ₹20,728

• Author(s): Jim McGoldrick • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business And EconomicsA definitive work on the design and conduct of research in HRD, examining the possibilities and limita...

View full details

2023 CFA Program Curriculum Level I Box Set

CFA Institute

Paperback

Current price ₹15,695
Original price ₹24,146
Original price ₹24,146
Original price ₹24,146
(-35%)
₹15,695
Current price ₹15,695

• Author(s): CFA Institute • Publisher: CFA Institute • Publisher Imprint: CFA Institute • Subject: Business Management • BISAC: Business And EconomicsPrepare for success on the 2023 CFA Level I exam with the latest official CFA(R) Program Curric...

View full details

Mega Planning: Practical Tools for Organizational Success

Roger Kaufman

Hardcover

Current price ₹29,137
Original price ₹34,965
Original price ₹34,965
Original price ₹34,965
(-17%)
₹29,137
Current price ₹29,137

• Author(s): Roger Kaufman • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Business And EconomicsMega Planning involves significant stakeholders in defining success and then identifies...

View full details

2026 Cfa Program Curriculum Level I Box Set

Cfa Institute

Paperback

Current price ₹16,511
Original price ₹25,401
Original price ₹25,401
Original price ₹25,401
(-35%)
₹16,511
Current price ₹16,511

• Author(s): Cfa Institute • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Business And EconomicsDiscover the official resource for success on the 2026 CFA Level I exam. Get your copy of the CFA Program Curri...

View full details

Effective Project Management Through Applied Cost and Schedule Control

James Bent

Hardcover

Current price ₹21,019
Original price ₹23,184
Original price ₹23,184
Original price ₹23,184
(-9%)
₹21,019
Current price ₹21,019

• Author(s): James Bent • Publisher: CRC Press • Publisher Imprint: CRC Press • Subject: Business Management • BISAC: Business And EconomicsThis work outlines a state-of-the-art project control and trending programme, focusing on advanced applied...

View full details

People Management and Performance

John Purcell

Hardcover

Current price ₹19,749
Original price ₹22,218
Original price ₹22,218
Original price ₹22,218
(-11%)
₹19,749
Current price ₹19,749

• Author(s): John Purcell • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business And EconomicsDo human resource management practices actually work? This significant new study uses a new theoretical ...

View full details

Global Entrepreneurship: Environment and Strategy

Nir Kshetri

Paperback

Current price ₹5,344
Original price ₹8,221
Original price ₹8,221
Original price ₹8,221
(-35%)
₹5,344
Current price ₹5,344

• Author(s): Nir Kshetri • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business And EconomicsGlobal Entrepreneurship: Environment and Strategy explores the economic, political, cultural, ...

View full details

Governance of Financial Institutions

Danny Busch

Hardcover

Current price ₹29,623
Original price ₹35,548
Original price ₹35,548
Original price ₹35,548
(-17%)
₹29,623
Current price ₹29,623

• Author(s): Danny Busch • Publisher: Oxford University Press • Publisher Imprint: Oxford University Press • Subject: Business Management • BISAC: LawThis book examines the topical issue of governance of financial institutions, covering banks, in...

View full details

The SAGE Handbook of Human Resource Management

Adrian Wilkinson

Hardcover

Current price ₹12,724
Original price ₹19,575
Original price ₹19,575
Original price ₹19,575
(-35%)
₹12,724
Current price ₹12,724

• Author(s): Adrian Wilkinson • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • Subject: Business Management • BISAC: Business And EconomicsThe brand-new edition of this handbook builds on the success of the first by...

View full details

International Human Resource Management

B. Sebastian Reiche

Hardcover

Current price ₹12,724
Original price ₹19,575
Original price ₹19,575
Original price ₹19,575
(-35%)
₹12,724
Current price ₹12,724

• Author(s): B. Sebastian Reiche • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • Subject: Business Management • BISAC: Business And EconomicsWritten by leading experts in the field, this bestselling textbook has gu...

View full details

The Cultural Mindset

Afsaneh Nahavandi

Paperback

Current price ₹11,491
Original price ₹17,678
Original price ₹17,678
Original price ₹17,678
(-35%)
₹11,491
Current price ₹11,491

• Author(s): Afsaneh Nahavandi • Publisher: SAGE Publications Inc • Publisher Imprint: SAGE Publications Inc • Subject: Business Management • BISAC: Business And EconomicsCross-Cultural Management: The Cultural Mindset is based on Dr. Nahavandi's...

View full details

Business & Society

O.C. Ferrell

Paperback

Current price ₹11,491
Original price ₹17,678
Original price ₹17,678
Original price ₹17,678
(-35%)
₹11,491
Current price ₹11,491

• Author(s): O.C. Ferrell • Publisher: Chicago Business Press • Publisher Imprint: Chicago Business Press • Subject: Business Management • BISAC: Business And EconomicsBusiness & Society, Eighth Edition by O.C. Ferrell, Debbie Thorne, and Lin...

View full details

Principles of Management

The Metropolitan Museum Of Art

Paperback

Current price ₹4,339
Original price ₹6,675
Original price ₹6,675
Original price ₹6,675
(-35%)
₹4,339
Current price ₹4,339

• Author(s): The Metropolitan Museum Of Art • Publisher: SAGE Publications Ltd • Publisher Imprint: SAGE Publications Ltd • Subject: Business Management • BISAC: Business And EconomicsThere is now widespread understanding that business and manage...

View full details

Skills in Business

Johnny Sung

Hardcover

Current price ₹10,010
Original price ₹15,399
Original price ₹15,399
Original price ₹15,399
(-35%)
₹10,010
Current price ₹10,010

• Author(s): Johnny Sung • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • Subject: Business Management • BISAC: Business And EconomicsJohnny Sung and David Ashton are two of the leading scholars in the area of skill...

View full details

Root Cause Analysis Handbook: A Guide to Efficient and Effective Incident Management, 3rd Edition

Lee N. Vanden Heuvel

Paperback

Current price ₹9,033
Original price ₹13,441
Original price ₹13,441
Original price ₹13,441
(-33%)
₹9,033
Current price ₹9,033

• Author(s): Lee N. Vanden Heuvel • Publisher: Rothstein Publishing • Publisher Imprint: Rothstein Publishing • Subject: Business Management • BISAC: Business And EconomicsThis Global Classic Is the Most Complete, All-in-One Package of Book, Tool...

View full details

Career Management & Work-Life IntegrationUsing Self-Assessment to Navigate Contemporary Careers

Brad Harrington

Paperback

Current price ₹9,796
Original price ₹15,070
Original price ₹15,070
Original price ₹15,070
(-35%)
₹9,796
Current price ₹9,796

• Author(s): Brad Harrington • Publisher: Sage Publications, Inc • Publisher Imprint: Sage Publications, Inc • Subject: Business Management • BISAC: Business And EconomicsCareer Management & Work/Life Integration: Using Self-Assessment to Nav...

View full details

Managing Emerging Data Technologies: Concepts and Use

Duncan R. Shaw

Paperback

Current price ₹11,900
Original price ₹14,280
Original price ₹14,280
Original price ₹14,280
(-17%)
₹11,900
Current price ₹11,900

• Author(s): Duncan R. Shaw • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • Subject: Business Management • BISAC: Business And EconomicsEmerging data technologies are one of several forces that are changing the wor...

View full details

Global Financial Investigations: Forensic Accounting in Practice

Amanda Gore

Paperback

Current price ₹4,241
Original price ₹6,524
Original price ₹6,524
Original price ₹6,524
(-35%)
₹4,241
Current price ₹4,241

• Author(s): Amanda Gore • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business And EconomicsAdopting a case-based approach, Global Financial Investigations introduces the fascinating world of foren...

View full details

Human Resource Management and Ethics at Work

Lisa Grover

Paperback

Current price ₹4,241
Original price ₹6,524
Original price ₹6,524
Original price ₹6,524
(-35%)
₹4,241
Current price ₹4,241

• Author(s): Lisa Grover • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business And EconomicsHuman Resource Management and Ethics at Work dives deep into understanding ethical human resources practi...

View full details

Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations

John Doorley

Paperback

Current price ₹6,701
Original price ₹10,309
Original price ₹10,309
Original price ₹10,309
(-35%)
₹6,701
Current price ₹6,701

• Author(s): John Doorley • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Language Arts And DisciplinesThe fifth edition of this classic text, which was the first on the subject of reputation manageme...

View full details

An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R

Ahmad Daryanto

Paperback

Current price ₹3,987
Original price ₹6,133
Original price ₹6,133
Original price ₹6,133
(-35%)
₹3,987
Current price ₹3,987

• Author(s): Ahmad Daryanto • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business And EconomicsThis introductory text covers the foundational concepts and statistical applications of quantitative r...

View full details

Supply Chain and Operations Analytics: Areas, Analytics, Formulations and Results

Rabindranath Bhattacharya, Anindita Maitra Bhattacharyya

Paperback

Current price ₹3,562
Original price ₹5,480
Original price ₹5,480
Original price ₹5,480
(-35%)
₹3,562
Current price ₹3,562

• Author(s): Rabindranath Bhattacharya | Anindita Maitra Bhattacharyya • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business And EconomicsThis book presents the concepts, strategies and decision-ma...

View full details

Visual Marketing: A Practical Guide to the Science of Branding & Retailing

Barbara E. Kahn

Paperback

Current price ₹3,562
Original price ₹5,480
Original price ₹5,480
Original price ₹5,480
(-35%)
₹3,562
Current price ₹3,562

• Author(s): Barbara E. Kahn • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business And EconomicsAs the world accelerates towards the digital realm post-pandemic, it has never been more important fo...

View full details

Business Analytics Value Chain: Text and Cases

Tanushri Banerjee

Paperback

Current price ₹3,562
Original price ₹5,480
Original price ₹5,480
Original price ₹5,480
(-35%)
₹3,562
Current price ₹3,562

• Author(s): Tanushri Banerjee • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business And EconomicsThis book is a comprehensive, step-by-step learning guide towards understanding an entire value cha...

View full details

Problem Solving in International Business: An Applied Research Methodology: Integrated Project: Internal Business Consultancy

Propsma Silvia

Paperback

Current price ₹4,666
Original price ₹7,178
Original price ₹7,178
Original price ₹7,178
(-35%)
₹4,666
Current price ₹4,666

• Author(s): Propsma Silvia • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management

Shadow Trades: The Dark Side of Global Business

Amos Owen Thomas

Paperback

Current price ₹9,460
Original price ₹11,352
Original price ₹11,352
Original price ₹11,352
(-17%)
₹9,460
Current price ₹9,460

• Author(s): Amos Owen Thomas • Publisher: Sage Publishing Ltd • Publisher Imprint: Sage Publishing Ltd • Subject: Business Management • BISAC: Business And EconomicsThe first academic text to shine a light on the darker side of global business, ...

View full details

Highly Successful Women Administrators: The Inside Stories of How They Got There

Sandra Lee Gupton

Hardcover

Current price ₹7,659
Original price ₹9,191
Original price ₹9,191
Original price ₹9,191
(-17%)
₹7,659
Current price ₹7,659

• Author(s): Sandra Lee Gupton • Publisher: Sage Publications • Publisher Imprint: Corwin Press • Subject: Business Management • BISAC: EducationThe under-representation of women in educational administration is addressed in this book. The experi...

View full details

Managing Quality

Thom Hartmann

Paperback

Current price ₹4,203
Original price ₹6,466
Original price ₹6,466
Original price ₹6,466
(-35%)
₹4,203
Current price ₹4,203

• Author(s): Thom Hartmann • Publisher: John Wiley & Sons Inc • Publisher Imprint: John Wiley & Sons Inc • Subject: Business Management • BISAC: Business And EconomicsAn essential quality management resource for students and practitioners...

View full details

Pricing Decoded: How Leading Pricing Practitioners Manage Price to Boost Profits

Danilo Zatta

Paperback

Current price ₹2,714
Original price ₹4,175
Original price ₹4,175
Original price ₹4,175
(-35%)
₹2,714
Current price ₹2,714

• Author(s): Danilo Zatta • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business And EconomicsPricing is a key priority of every company globally, as both customers and businesses grapple with ever ...

View full details

Sponsorship in Marketing: Effective Partnerships in Sports, Arts, and Events

T. Bettina Cornwell

Paperback

Current price ₹3,562
Original price ₹5,480
Original price ₹5,480
Original price ₹5,480
(-35%)
₹3,562
Current price ₹3,562

• Author(s): T. Bettina Cornwell • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Sports And RecreationNow in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamen...

View full details