Business Management

Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the c...

Project risk management is regarded as a necessary dimension of effective project delivery. Current practices tend to focus on tangible issues such...

This worldwide bestseller offers simple guidance for building the kind of open and trusting relationships vital for tackling global systemic challe...

This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant...

This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective public rel...

This textbook provides students with an easy to use, proven roadmap for completing a successful consulting project from start to finish. This well-...

An Essential Business Leadership & Strategy Book for the Digital Era There's a lot that any business leader can learn from Amazon about buildi...

Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their exis...

Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporation...

Formerly published by Chicago Business Press, now published by Sage Using an applied and practical approach, Managing Business Ethics: And Your Ca...

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in t...

Fundamentals of Human Resource Management for Competitive Advantage delves into the essential principles and practices of human resource management...

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business w...

Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understan...

“On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.” —Satoru IwataTHE USA TODAY BES...

Explore a new and effective method for seizing opportunity in the face of uncertainty In Provoke: How Leaders Shape the Future by Overcoming Fatal ...

During the Global Financial Crisis in 2008, our financial infrastructure failed. Governments bailed out the very institutions that let the economy...

Rediscover the fundamentals of marketing from the best in the business In Marketing 5. 0, the celebrated promoter of the Four P’s of Marketing,” Ph...

Failures are a common phenomena in civilization. Things fail and society responds, often very slowly, sometimes inappropriately. What kinds of thin...

In Warren Buffett: Inside the Ultimate Money Mind, Hagstrom breaks new ground with a deep analysis of Buffett’s essential wisdom, an intricate mosa...

Wall Street Journal bestsellerHave you ever struggled to feel worthy at work? Do you know or lead people who do? When Amelia Dunlop first heard the...

Even leading organizations with sophisticated IT infrastructures and teams of lawyers can find themselves unprepared to deal with the range of issu...

Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with...

Virtually all enterprises are regulated. Regulation is crucial not only to economic success but also to protecting consumer, worker, environmental,...

***BUSINESS BOOK AWARDS - FINALIST 2021***Discover how 25 powerful technology trends are transforming 21st century businesses How will the latest t...

This book provides a non-technical, accessible primer on sustainable agricultural development and its relationship to sustainable development based...

Let some of the best investors in the world teach you how to be on the right side of the trade. The first edition of Value Investing: From Graham t...

More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process o...

Conquer the most essential adaptation to the knowledge economy The Fearless Organization: Creating Psychological Safety in the Workplace for Learni...

Eliminate sexual harassment, unconscious bias, ethical lapses and other HR nightmares! Companies spend millions on legal compliance training and i...

Michael Bloomberg rose from middle-class Medford, Massachusetts to become a pioneer of the computer age, mayor of New York, one of the world's most...

The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get resu...

Defines common ground at the interface of strategy and management science and unites the topics with an original approach vital for strategy studen...

Complex problem solving is the core skill for 21st Century Teams Complex problem solving is at the very top of the list of essential skills for car...

A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the ...

Beat the odds with a bold strategy from McKinsey;Company "Every once in a while, a genuinely fresh approach to business strategy appears"—legendary...

Three decades of being a banker afforded Samit Ghosh a ringside view of the biggest vulnerability of India’s financial sector its failure to ensure...

How do today's most successful tech companies-Amazon, Google, Facebook, Netflix, Tesla-design, develop, and deploy the products that have earned th...

Productivity underpins business success and national well-being and thus it is crucial to understand the factors that influence productivity growth...

Research Shows Organizations That Focus on Employee Experience Far Outperform Those That Don't Recently a new type of organization has emerged, one...

Want to take the financial journey to a new investing philosophy that might very well affect the rest of your moneymaking life? No one can guarante...

The Oxford Handbook of Mutuals and Co-Owned Business investigates all types of 'member owned' organizations, whether consumer co-operatives, agricu...

Master the art of communication to improve outcomes in any scenario Simply Said is the essential handbook for business communication. Do you ever f...

A front-line industry insider's look at the financial technology explosion The FINTECH Book is your primary guide to the financial technology revol...