Business Management

Review "Madhavan Ramanujam is to monetization strategy what Bob Marley is to reggae music. You must read this book." —Bill Gurley, Board member of ...

An integrated, strategic approach to higher-value analytics Leaders and Innovators: How Data-Driven Organizations Are Winning with Analytics shows...

Startup money is moving online, and this guide shows you how it works. The Art of Startup Fundraising takes a fresh look at raising money for start...

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model...

For decades, 5S practitioners have struggled with exactly how to implement and sustain a 5S program in their workplaces. While there are many books...

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Ditch the failed sales tactics, fill your pipeline, and crush your numberFanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and...

The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building pr...

Data Science and Big Data Analytics is about harnessing the power of data for new insights. The book covers the breadth of activities and methods a...

In the summer of 1956, Lloyd Rudolph and Susanne Rudolph traveled 5,000 miles from London to Jaipur in a Land Rover and recorded their impressions ...

Almost everyone will have some connection to accounting - in business, through self-employment, personal banking or even listening to the financial...

Your plain-English guide to understanding and using technical chart patterns Chart pattern analysis is not only one of the most important investing...

A transparent and business-friendly regulatory environment is crucial for driving investments, job creation and growth. The 12th Five Year Plan of ...

Advertising is often regarded as a glamorous profession that thrives upon personalities. This book draws pen portraits of people who have given sha...

International Marketing 2/e provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate stud...

The 2008 recession brought to the fore one of the most significant criticisms levelled at higher education: that business education did not prepare...

This volume will appeal to researchers, academicians and practitioners of behaviour and culture management. It will also be a useful resource and r...

There has been an explosion of interest in entrepreneurs in the popular media, as well as in business, policy, and education. But what do entrepren...

24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot...

New stories and new processes that outline the fourth stage of awakening of ho'oponopono Author Joe Vitale's previous book, Zero Limits, presented ...

How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services tha...

This collection of fifteen essays by eminent economist Deepak Nayyar provides an unusual blend of theory and policy, of applied research and empiri...

An arsenal of powerful questions that will transform every conversation Skillfully redefine problems. Make an immediate connection with anyone. Rap...

There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? N...

When it comes to investing in the stock market, investors have plenty of options: 1. They can do it themselves. Trillions of dollars are invested t...

A proven system for rallying all of an organizations' employees around a new vision and ideas for making the vision stick When something at work is...

HBR’s 10 Must Read has all in one place in a boxed set of six title collections. This book has important articles provided by the world’s top manag...

The subject of leadership raises many questions: What is it? How does it differ from management and command? Are leaders born or bred? Who are the ...

Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic ...

The need for a "master level" of coaching has never been greater in the global economy and interconnected world in which we live. Global Coaching i...

In 2005, Joel Greenblatt published a book that is already considered one of the classics of finance literature. In The Little Book that Beats the M...

A detailed guide to overcoming the most frequently encountered psychological pitfalls of investing Bias, emotion, and overconfidence are just three...

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes be...

Michael Lower explores the relationship between Catholic social thought and the rights of the employee, encouraging consideration of the place of t...

In The Little Book That Builds Wealth, author Pat Dorsey—the Director of Equity Research for leading independent investment research provider Morni...

A commemorative edition of the landmark book from Patrick Lencioni When it was published ten years ago, The Five Temptations of a CEO was like no o...

In this book, Stephen Cohen offers a panoramic and intensely biographical portrait of this complex country--from its ideational origins to its pres...

A management book that takes the reader through the A to Z of management concepts, with lateral thinking, office politics and test marketing thrown...

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines...

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand...

Sixty per cent of people at work admit to one or more intimate relationship. A recently completed international workplace survey highlights that ma...

Casey McDaniel had never been so nervous in his life. In just ten minutes, The Meeting, as it would forever be known, would begin. Casey had every...

In this provocative book, Margaret Heffernan, former CEO and Fast Company contributor, fuses her own experience with that of hundreds of women to i...

Product Description Widely respected and admired, Philip Fisher is among the most influential investors of all time. His investment philosophies, i...

Harry Schultz is listed in the Guinness Book of Records as the Worlda s Highest paid investment consultant and through his consulting and newslette...

Advanced Credit Analysis presents the latest and most advanced modelling techniques in the theory and practice of credit risk pricing and managemen...

Penned by the famous mutual-fund manager, Peter Lynch, this book elaborates the many advantages that an average investor has over professionals and...

Revered by many, reviled by some, technical analysis is the art and science of deciphering price activity to better understand market behavior and ...