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Flat White: From Preference to Noun by Jansen Moffham

Flat White: From Preference to Noun

by Jansen Moffham
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Book cover type: Paperback
  • ISBN13: 9798245311524
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Publication Date:
  • Pages: 182
  • Original Price: USD 9.79
  • Language: English
  • Edition: N/A
  • Item Weight: 250 grams
  • BISAC Subject(s): Beverages / Coffee & Tea

The Drink That Conquered the World.

"The flat white is less a beverage than a negotiation."

If you've ever stood at a caf� counter wondering why your flat white looks like a small latte, a cappuccino that went to finishing school, or an espresso hiding under a duvet, you've encountered the central mystery of the modern coffee world. In Flat White, Jansen Moffham takes readers on a witty, deep-dive journey into the history, science, and cultural politics of the world's most elusive espresso drink.

From Local Preference to Global Phenomenon

More than just a recipe, the flat white is a "preference that got promoted to a noun." This book traces the drink's journey from the postwar milk bars of Australia and New Zealand to the "Antipodean invasion" of London's Soho, and finally to its role as a permanent, branded fixture on global menus.

What's Inside:
  • The Origin Wars: A referee's look at the heated debate between Sydney, Auckland, and Wellington. Explore the "myth factory" of coffee history and why both countries have a spirited claim to the title.
  • The Craft of Microfoam: Understand why texture is a "hill worth dying on." Learn the technical artistry behind "integrated silk" and how microfoam became the great enabling technology that allowed the drink to travel.
  • The Social Shorthand: Discover how ordering a flat white became a global shibboleth-a signal of discernment, craft, and "Antipodean cool."
  • The Globalization of Taste: Follow the flat white as it migrates from independent craft shops to mainstream giants, exploring how a local secret became a global icon.
A Story for Coffee Drinkers with Opinions

Whether you are a professional barista, a home brewer, or a casual drinker who just wants their milk to "behave," Flat White offers a fascinating look at how a simple combination of milk and espresso became a global cultural icon. It's a story of migration, technology, and the world's least chill people: coffee drinkers with opinions.

Order your copy today and join the negotiation.

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