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Things the Brand Gurus Don't Want You to Know (2nd Edition): A Practical Guide....It Will Make and Save You Money

by Aubrey Malden
Save 26% Save 26%
Current price ₹1,592.00
Original price ₹2,151.00
Original price ₹2,151.00
Original price ₹2,151.00
(-26%)
₹1,592.00
Current price ₹1,592.00

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Book cover type: Paperback
  • ISBN13: 9780994717498
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Kejafa Knowledge Works
  • Publisher Imprint: Kejafa Knowledge Works
  • Publication Date:
  • Pages: 244
  • Original Price: GBP 17.0
  • Language: English
  • Edition: N/A
  • Item Weight: 395 grams
  • BISAC Subject(s): Graphic Arts / Branding & Logo Design, Advertising & Promotion, and Entrepreneurship

Get the professional insights behind: -

  • How do you create and maintain a profitable brand?
  • How do you write a brief?
  • How do you know if your advertising is a failure? What is the best way to judge it?
  • How do you choose an advertising agency? What are the pitfalls to look out for?
  • Why is it that mavericks create great brands?
  • Undermining honesty.
  • The value of being small
  • How can people become brands?
  • The many other ways to successfully promote your company or brand, without using expensive advertising.
  • How to create a website that fully engages your customers and increases your profits.
  • How to create and use Social Media effectively.
  • How to create your own advertising.
  • Using, and creating Print, Radio, TV, and Billboard advertising.
  • Where can you find the best research about your customers?
  • How to create and use promotional ideas.
  • Where will it all end? What are the trends?

Malden, Aubrey: - "Like the legendary David Ogilvy, Aubrey Malden is a writer and a teacher. They both observe, judge, learn and share, and they keep asking how others came up with advertising and communication ideas, how they evaluated ideas and how they applied ideas for a range of brands in a range of media. Both have the ability, to, "share the secrets of the industry.". I would like to add: 'And do it with pride'.

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