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Lead Generation for Dummies by Dayna Rothman

Lead Generation for Dummies

by Dayna Rothman
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Paperback: Paperback
  • ISBN13: 9788126549184
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 384
  • Original Price: INR 479.0
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams
  • BISAC Subject(s): Sales & Selling / General

The buying process has changed. Today's marketers need to find new ways to reach buyers and get heard through the noise. Lead Generation For Dummies gives marketers a complete explanation of strategies, through inbound and outbound marketing tactics, to master lead generation in today's complex market. The author will help readers expand their lead generation strategies to go beyond simply acquiring leads and nurturing relationships that will lead to sales. · Getting Started with Lead Generation · Connecting Inbound Marketing and Lead Generation · Linking Outbound Marketing with Lead Generation · The Middle of the Funnel · Measuring Your Lead Generation Efforts · The Part of Tens

Dayna Rothman (Oakland, CA) is the Senior Content Marketing Manager at Marketo, a leader in the marketing automation space. Dayna leads content creation and strategy at Marketo and is the managing editor for the Marketo blog, which received over 400,000 unique visitors per year. Dayna has also been featured as one of the top 25 content marketers to watch according to Kapost, and one of the top 50 content marketing influencers according to Onalytica.

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