Name: Salesforce Marketing Cloud For Dummies
Brand: Wiley
SKU: 9788126572656
Price: 562.0 INR
Availability: InStock

Salesforce Marketing Cloud For Dummies

by Chester Bullock, Mark Pollard

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ISBN13: 9788126572656
Binding: Paperback
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: January 29, 2018
Pages: 368
Original Price: INR 749.0
Language: English
Edition: N/A
Item Weight: 500 grams
BISAC Subject(s): Marketing / General

About The Book

Salesforce Marketing Cloud For Dummies will help you make the most of your investment in this exciting digital marketing suite of products. Use Salesforce Marketing Cloud to personalize your customers' journey, whether they are visiting you on the web, via their mobile device, or on Facebook. Discover how you can set-up and establish the data sets that are most important to your job function, use the robust e-mail tool for your direct marketing campaign, engage your customers on mobile devices, and use predictive intelligence to achieve optimal engagement across the customer journey.

About The Author

Chester Bullock has been involved in Digital Marketing since the mid-1990's, when he built the first website for Copper Mountain Ski Resort in Colorado. A graduate of Embry-Riddle Aeronautical University, he was doing social media well before it had a name (anyone remember USENET?). He has been focused on Email Marketing and the Salesforce Marketing Cloud for the last seven years, on both the brand and agency sides of the business. He was worked with several top brands, including AAA, Bose, and Ticketmaster. Chester is based in Denver, Colorado with his wife and three children. Mark Pollard has worked in some form of digital marketing for well over a decade and has a broad range of knowledge and experience. Through the strategic use of segmentation, dynamic content and automation he sees email as the perfect vehicle for achieving the objective of Right Person, Right Message, Right Time and loves that the tools to do so are constantly evolving while the number of tools in the toolbox continues to increase. Mark is Senior Platform Specialist at Trendline Interactive, where he uses his knowledge of the inner workings of ESP software to bring together the technology and data required to execute the delivery of successful email strategies.

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