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Utopian Images and Narratives in Advertising: Dreams for Sale

by John Kloos , Jean-Marie Kauth , Zubair S. Amir
Save 17% Save 17%
Current price ₹13,976.00
Original price ₹16,772.00
Original price ₹16,772.00
Original price ₹16,772.00
(-17%)
₹13,976.00
Current price ₹13,976.00

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Book cover type: Hardcover
  • ISBN13: 9780739173268
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Lexington Books
  • Publisher Imprint: Lexington Books
  • Publication Date:
  • Pages: 296
  • Original Price: GBP 110.0
  • Language: English
  • Edition: 1
  • Item Weight: 613 grams
  • BISAC Subject(s): Advertising & Promotion

This book is a collection of essays which examine narratives created on the advertising page, with special focus on gender images. Through a cross-disciplinary investigation, this collection offers a varied analysis of advertising and mass media which are important for students and scholars alike.

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