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The Handbook of Brand Management

by David Arnold
Save 17% Save 17%
Current price ₹4,478.00
Original price ₹5,374.00
Original price ₹5,374.00
Original price ₹5,374.00
(-17%)
₹4,478.00
Current price ₹4,478.00

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Book cover type: Hardcover
  • ISBN13: 9780201632798
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Basic Books
  • Publisher Imprint: Basic Books
  • Publication Date:
  • Pages: 288
  • Original Price: USD 38.0
  • Language: English
  • Edition: N/A
  • Item Weight: 545 grams
  • BISAC Subject(s): Marketing / General

The Handbook of Brand Management is an essential resource for getting the most business from a brand name. Whether you are managing a consumer product or service, or preparing to enter this field, The Handbook of Brand Management provides an informative and readable overview of the most useful tactics for todays marketplace.

David Arnold, M.B.A., taught marketing and strategic management courses at the Ashbridge Management College, one of the U.K.'s leading business schools. His consulting clients have included Lloyds Bank, ICI Parts, Hoechst, and the Thames Water Authority. He is now a doctoral candidate at the Harvard Business School.

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