• ISBN13: 9781118978153
• Binding: Paperback
• Subject: Food Science & Technology
• Publisher: Wiley
• Publisher Imprint: John Wiley
• Publication Date: May 12, 2016
• Pages: 184
• Original Price: USD 84.95
• Language: English
• Edition: N/A
• Item Weight: 295 grams
• BISAC Subject(s): Food Science / General

About the Book Competing and winning in today�s competitive marketplace requires a strategy that includes sustainability. Business leaders who embrace it and convey a strong sense of purpose behind their strategy are propelling their organizations into revenue-increasing, cost-reducing outcomes. Purposely Profitable: Embedding Sustainability into the DNA of Food Processing and other Businesses provides a proven, step-by-step methodology for integrating sustainability into the strategic plan to develop a strategy that is sustainable and aligned to a greater purpose. This book notably includes the following:

• A primer on Sustainability that defines Sustainable Business and presents the Business Case for Sustainability
• What is an organizational purpose and why is it so important in today�s competitive marketplace
• Step by step instructions, supported by a case study, for developing each component of the strategic plan (Purpose, Vision, Strategic Pillars, KPI�s, Goals, Programs Action Plans, and Tactical Execution)
• A suite of tools and resources to support the development and execution of the strategic plan

BRETT WILLS is President, Green Enterprise Movement Inc.; Director Sustainability, HPS Inc.; and Professor, Seneca College, Toronto, Canada.