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Predatory Thinking

by Dave Trott
Save 34% Save 34%
Current price ₹1,054.00
Original price ₹1,592.00
Original price ₹1,592.00
Original price ₹1,592.00
(-34%)
₹1,054.00
Current price ₹1,054.00

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Book cover type: Paperback
  • ISBN13: 9781447285342
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Pan MacMillan
  • Publisher Imprint: Pan MacMillan
  • Publication Date:
  • Pages: 272
  • Original Price: GBP 12.99
  • Language: English
  • Edition: N/A
  • Item Weight: 68 grams
  • BISAC Subject(s): Personal Growth / Success, Advertising & Promotion, and Business

A masterclass in out-thinking the competition.

Dave Trott is the chairman of the full-service creative agency The Gate London. It is part of The Gate worldwide, which has offices in New York, Hong Kong, Singapore, Edinburgh, and Dublin. His former agency, Gold Greenlees Trott, was voted Agency of the Year by Campaign Magazine, and Most Creative Agency in the World by Ad Age in New York. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.

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