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Darwin's Brands: Adapting for Success by Anand Bhaskar Halve

Darwin's Brands: Adapting for Success

by Anand Bhaskar Halve
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₹595.00
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Book cover type: Paperback
  • ISBN13: 9788132107156
  • Binding: Paperback
  • Subject: Education & Psychology
  • Publisher: Sage Publications
  • Publisher Imprint: Sage Response
  • Publication Date:
  • Pages: 188
  • Original Price: INR 595.0
  • Language: English
  • Edition: N/A
  • Item Weight: 363 grams
  • BISAC Subject(s): Marketing / General

Halve, Anand: -

Anand Halve is the co-founder and Director of chlorophyll brand & communications consultancy, Mumbai, India. Prior to this, he was on the Board of Enterprise Nexus Communications, and has worked at Lowe Lintas and Rediffusion. He did his MBA from Indian Institute of Management, Ahmedabad, India, in 1977. He has also been a visiting faculty at Mudra Institute of Communications, Ahmedabad and IIM, Ahmedabad, for several years.

At chlorophyll, he has been instrumental in the development of copyrighted branding models and brand development processes. His experience as an entrepreneur has been featured as one of the case studies in Rashmi Bansal's bestseller, Stay Hungry, Stay Foolish, which published by IIM, Ahmedabad in 2008. Halve also contributes to various online and print media, including Hindustan Times, Campaign India magazine, afaqs.com and exchange4media.com.

Halve is the author of Planning for Power Advertising: A User's Manual for Students and Practitioners (2005).

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