Name: Marketing and Consumer Research in the Public Interest
Brand: Sage Publications
SKU: 9780803971912
Price: 9703.0 INR
Availability: InStock

Marketing and Consumer Research in the Public Interest

by Ronald Paul Hill

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ISBN13: 9780803971912
Binding: Paperback
Subject: N/A
Publisher: Sage Publications
Publisher Imprint: Sage Publications
Publication Date: October 1, 1995
Pages: 240
Original Price: USD 156.0
Language: English
Edition: N/A
Item Weight: 363 grams
BISAC Subject(s): Marketing / Research

About The Book

Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest. They examine difficult consumption issues such as substance abuse and grieving customers as well as media issues like portrayal of minority groups, target marketing and the impact that idealized images has on consumers′ perceptions of their lives. The book concludes with a discussion of legislative and social marketing issues including green buying practices, consumer rights, warning labels and product safety.

About The Author

Hill, Ronald Paul: - Ronald Paul Hill, Ph.D. in business administration from the University of Maryland, is the Dean's Professor of Marketing and Public Policy at the American University, Kogod School of Business. He has authored over 200 journal articles, books, chapters, and conference papers on topics that include impoverished consumer behavior, marketing ethics, corporate social responsibility, human development, and public policy. Outlets for this research are Journal of Marketing Research, Journal of Consumer Research, Business and Society, International Journal of Research in Marketing, Human Rights Quarterly, Journal of the Academy of Marketing Science, and Harvard Business Review. He currently serves as the Vice President of Publications for the American Marketing Association. His term as Editor of the Journal of Public Policy & Marketing extended from July 2006 until June 2012, and he served as Editor of the Journal of Consumer Affairs from 2018-2020. Awards include: 2012 Williams-Qualls-Spratlen Multicultural Mentoring Award of Excellence, 2012 Villanova University Outstanding Faculty Research Award, 2010 Pollay Prize for Excellence in the Study of Marketing in the Public Interest, 2013 AMA Marketing and Society Special Interest Group Lifetime Achievement Award, 2013 Alan N. Nash Distinguished Doctoral Graduate Award, and VSB 2014 McDonough Family Faculty Award for Research Excellence. His 2014 article won the Journal of Public Policy & Marketing Thomas Kinnear Award in 2016, his 2015 Journal of Consumer Affairs article won the best paper award in 2016, and his 2015 Journal of Macromarketing article won the Slater Award in 2016. He received the 2017 Marketing Management Association Master Scholar Award, and he was given the 2019 AMA William L. Wilkie Marketing for a Better World Award.

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