Name: Marketing Ethics
Brand: Sage Publications
SKU: 9781446208106
Price: 63023.0 INR
Availability: InStock

Marketing Ethics

by N. Craig Smith , Patrick E. Murphy

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ISBN13: 9781446208106
Binding: Hardcover
Subject: Business Management
Publisher: Sage Publications
Publisher Imprint: Sage Publications
Publication Date: January 1, 2012
Pages: 2096
Original Price: GBP 855.0
Language: English
Edition: N/A
Item Weight: 3779 grams
BISAC Subject(s): Marketing / General and Business Ethics

About The Book

The burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four-volume set focuses on understanding marketing ethics from a management perspective, including articles that: provide ways of thinking about marketing ethics; offer a descriptive account of how marketers make decisions with ethical content; present normative guidance for marketing decision-making; and address specific ethical issues in marketing practice. The editors′ introduction provides an overview of the literature included in the set as well as identifying directions for future research.

About The Author

N. Craig Smith is the INSEAD Chaired Professor of Ethics and Social Responsibility at INSEAD, France and the Academic Director of the Corporate Social Responsibility and Ethics Research Group in the INSEAD Social Innovation Centre. He was previously on the faculties of London Business School, Georgetown University, and Harvard Business School. His current research examines ethical consumerismnsumer activism, marketing ethics, deception in marketing, stakeholder engagement, and strategic drivers of corporate responsibility/sustainability. His recent research publications appear in Business Ethics Quarterly, California Management Review, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Marketing, Journal of Public Policy & Marketing and Sloan Management Review.

Patrick E. Murphy is a professor at the Mendoza College of Business at the University of Notre Dame specialising in marketing and business ethics issues. His recent work has focused on normative perspectives for ethical and socially responsible marketing, distributive justice as it relates to marketing decision making, emerging ethical concerns in advertising, and ethics and the ethical foundations of relationship marketing. His articles have won "best paper" awards from the Journal of Advertising, Journal of Macromarketing, and the European Journal of Marketing. He has taught previously at Marquette University and spent sabbaticals at the Federal Trade Commission and University College Cork in Ireland.

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