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Researching the Public Opinion Environment: Theories and Methods

by Sherry Devereaux Ferguson
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Current price ₹11,382.00
Original price ₹16,260.00
Original price ₹16,260.00
Original price ₹16,260.00
(-30%)
₹11,382.00
Current price ₹11,382.00

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Book cover type: Paperback
  • ISBN13: 9780761915317
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications
  • Publisher Imprint: Sage Publications
  • Publication Date:
  • Pages: 312
  • Original Price: USD 183.0
  • Language: English
  • Edition: N/A
  • Item Weight: 468 grams
  • BISAC Subject(s): Public Relations, Research, and Communication Studies

Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four analyzes the impact of the media.

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